Head of Marketing Consultant

2 months ago

Rydalmere, Australia Expo Centric Full time

**About Exhibit Central**: Exhibit Central is a leading provider of innovative display solutions, specializing in lightboxes, classic frames, and expandable displays. We empower brands to make a strong impact at expos, events, and conferences, standing out in competitive marketplaces. Our clients range from small businesses to global enterprises, and we offer tailored display solutions to meet their specific needs.

**Key Responsibilities**:

- Leverage your experience with international B2B brands to elevate Exhibit Central’s brand to a competitive global standard, with a focus on the Australian market.
- Develop and execute a comprehensive, part-time marketing strategy aligned with Exhibit Central’s business goals.
- Build and maintain a strong brand identity, ensuring consistency across all marketing platforms.
- Drive lead generation through both digital and traditional marketing channels, targeting new clients while strengthening relationships with existing ones.
- Oversee the creation of marketing materials such as website content, brochures, case studies, and presentations, ensuring effective communication of Exhibit Central’s value.
- Conduct market research to identify trends and opportunities, using insights to inform marketing approaches.
- Collaborate with sales and product teams to align marketing efforts with sales strategies and new product launches.
- Plan, implement, and monitor marketing campaigns across various channels, with a focus on measurable results.
- Manage the marketing budget, optimizing resource allocation to maximize return on investment.
- Represent Exhibit Central at key industry events, trade shows, and conferences to build relationships with potential clients and stakeholders.

**Qualifications**:

- 8+ years of experience in B2B marketing, with a proven ability to build strong brands and generate leads.
- Experience in sectors such as Printing, Exhibitions, Retail Displays, Promotional Products, Uniforms, Portable Displays, or Agencies.
- Strong ability to develop and execute marketing strategies tailored to diverse industries and client needs.
- Experience selling to senior decision-makers like marketing managers.
- Excellent communication, leadership, and project management skills.
- A strategic thinker with a focus on achieving measurable business results.

**Engagement Details**: This is a part-time consulting/contract position with flexible hours. There is potential for a long-term relationship depending on business needs and performance.

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