Digital Experience Manager

3 weeks ago

Hamilton, Australia Ingenia Communities Full time

You might not have heard about Ingenia before, and we tend to fly under the radar. Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.- We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets. We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.- Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.**About the Role**

With exciting growth at Ingenia Communities Group and significant investment in our Marketing strategy, we are looking for a seasoned Digital Experience Manager to** **lead and manage the implementation of personalised experiences on our Ingenia Holidays digital touchpoints.

This newly created role will see you working with our Head of Digital to implement new websites and digital technologies. You will be an individual who loves optimisation, personalisation, SEO and UX improvements.

This opportunity is ideal for an individual interested in the tourism industry and leveraging the increase in domestic tourism to drive positive commercial outcomes for Ingenia Holidays.

**Responsibilities**
- Lead the development of the digital experience strategy for Ingenia Holidays to drive commercial performance through digital channels and across priority stages of the customer lifecycle to achieve both brand and retail objectives.
- Manage the design, functionality, and content of Ingenia Holidays website.
- Support the project management and delivery of seamless integration of new products, digital channels and touchpoints into our digital environment.
- Collaborate with marketing, IT, revenue, project groups and other key stakeholders to optimise digital integration.
- Pursue continuous improvement in processes in integration of new assets into our digital environment.
- Manage and continually optimise the digital tools required to support the strategic roadmap and achieve performance objectives.
- Work with internal and external stakeholders to ensure delivery and execution of the digital roadmap is aligned to customer and business outcomes.
- Evaluate digital analytics, business intelligence, market conditions and competitor research to provide input into the strategic marketing plans.
- As required support other areas of the digital team, managing the performance of paid media and owned channels.
- Coordinate and provide regular reporting of digital budgets.
- Provide recommendations on new technologies to achieve commercial growth outcomes

**About You**
- Extensive experience in digital marketing, Ecommerce, UX/UI design, website design/development or similar
- Experience in user research, user-centred design methodologies, information architecture, wireframing, prototyping, and usability testing.
- Strong problem-solving skills and the ability to successfully identify and address user journey pain points and business stakeholder concerns.
- Demonstrated experience managing and optimising marketing websites to drive commercial outcomes.
- Strong understanding of UX, SEO, personalisation and analytics
- Experiencing working with marketing technologies, building EDM templates and basic website coding
- Experience managing and building digital marketing teams

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