Product Marketing Lead

3 weeks ago

Sydney, Australia Dovetail Full time

Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.

As a Product Marketing Lead, you’ll work closely with the broader marketing team, product, and go-to-market teams to solve complex problems, define our positioning, and reinforce an incredible product narrative in the mind of our customers and target audience. You’ll be an outstanding communicator and cross-functional collaborator, passionate about helping customers understand the value of Dovetail’s product.

**What you'll do**:

- **Own messaging and positioning**. We have ambitious goals of creating a new category of software that helps researchers and their teams develop a new level of customer understanding. You will own how we position the product in market, define our value proposition, and the language we use in marketing material, within the product, and in internal discussions.
- **Develop a deep understanding of our market and customer.** We are a customer-obsessed team, but you will take this to an entirely new level of understanding. You will define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings. The team will look to you as the voice of the customer.
- **Drive cross-functional strategic projects.** You will lead and drive cross-functional strategic projects. You'll influence and bring together the team, collaborating with others to translate strategic opportunities into deliverable projects. You will measure and report on the business impact of such projects.
- **Partner with our product and GTM team.** Be a close partner with our product, design, and CS and sales teams. You'll contribute to our product strategy, how we prioritize features, and be a constant advocate for our customers. You'll influence and partner with these functions to drive alignment on company-level goals, projects, and activities.
- **Enable our go-to-market teams.** Support our sales and customer success teams. Identify and deliver assets, programs, campaigns to accelerate our self-serve acquisition, including webinars and pre-recorded demos. Prepare and drive enterprise cases studies as sales enablement material, drive partnership opportunities and support analyst relations.
- **Lead our product marketing function.** You will work closely with our Head of Marketing to build the team, define ways of working and recruit future team members.

**Your background**:

- **Strong product marketing leadership experience**. You've launched multiple products and features from ideation to launch to adoption.
- **Experience working closely with product teams**. We expect you to jump right in and collaborate with our product managers, designers, and engineers. You've had experience working in the weeds with product teams in making tough priority tradeoffs and helping them set product strategy.
- **Experienced people manager.** You have hired, managed, and lead other product marketers. You understand what it takes to be a successful product marketer and you actively work to bring the best out in your people.
- **Clear communicator**. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and get buy-in on your ideas and strategies.
- **Experience with B2B SaaS products**. You understand product-led growth strategies for B2B SaaS products and have implemented them before. Freemium growth models, funnel analysis and pricing decisions are areas that you have experience owning and driving.
- **Pragmatism**. We're looking for someone who can wear multiple hats across the entire lifecycle of product exploration, launch, and adoption. You are willing to get into the details to ensure consistent messaging for our customers across all touch points.
- **Strong domain expertise is a plus**. Ideally, you have hands-on experience working in startups that are growing and transitioning to a more mature scale-up.

**Benefits**:

- **Equity for everyone.** We put our money where our mouth is. No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.
- **Equal parental leave.** We offer an inclusive framework of 20 weeks equal paid leave to support new parents. Eve

  • ANZ Product Marketing Lead

    4 days ago

    Sydney, Australia Apple Full time

    Excellent analytical skillsDepth of technical awarenessStrategic planning expertiseAn instinctive ability to be the voice of the consumerAbility to prioritise and lead the team to focus on the most critical tasksSuperior storytelling capabilitiesPresentation & negotiation skillsPeople management skillsSpoken and written English fluency required- Articulate...

  • Product Marketing Manager

    1 day ago

    Sydney, Australia Diligent Corporation Full time

    **About Us** Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization's GRC practices so they can make better decisions, faster. No matter the challenge. At Diligent,...

  • Product Marketing Manager

    7 days ago

    Sydney, Australia Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by**: Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! The Retail Marketing team at Lightspeed is seeking a results-oriented **Product Marketing Manager** to develop, coordinate, and execute Product Marketing strategies at product launches. Reporting to the...

  • Product Marketing Manager

    7 days ago

    Sydney, Australia Lloyd Connect Full time

    Hybrid ongoing role - (2 to 3 days in the office). Offices based in Sydney CBD. - High-growth Australian SaaS business with significant market potential. - Previous tech product marketing in B2B preferred. Drive growth & market presence - Hybrid ongoing role WFH / 2-3 days in the Sydney CBD office. - Join high-growth Australian SaaS business with significant...

  • Product Marketing Specialist

    4 weeks ago

    Sydney, Australia AB Dental & Medical Recruitment Agency Full time

    **Sales and Marketing Sydney **Key responsibilities**: - Develop product messaging that differentiates new products and services from others in the market - Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research. - Creating buy-in for the product vision both internally...

  • Product Marketing Manager

    4 weeks ago

    Sydney, Australia Dovetail Full time

    Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world...

  • Product Lead

    4 weeks ago

    Sydney, Australia New and Partnership Businesses Full time

    **About Woolworths Group** Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is...

  • Product Marketing Manager

    7 days ago

    Sydney, Australia MYOB Full time

    About the opportunityThe Product Marketing Manager position is an exciting role within our SME (Small & Medium Enterprise) customer Line of Business at MYOB. In this role, you will play a key part in shaping and growing the SME Product Marketing function.Reporting to the Segment Product Marketing Lead, SME, you will be a vital member of a team managing...

  • Product Marketing Manager

    4 weeks ago

    Sydney, Australia Aquent Full time

    **12 month maternity contract**: - **Start from April 2024**: - **On-site Sydney Meta offices****: - Partner with sales teams, other Product Marketing Managers in APAC and cross functional teams to build & activate go-to-market strategies for highest priority product/vertical solutions. - Identify market opportunities and surface competitor intel on...

  • Product Marketing Manager

    3 weeks ago

    Sydney, Australia Six Degrees Executive Full time

    About the company Our client is a leading manufacturer of residential access solutions products, known for their innovative high quality range products. With a legacy spanning decades, they pride themselves on delivering high-quality, reliable solutions that enhance the safety, security, and convenience of homeowners worldwide. About the role As a...

  • Product Marketing Specialist

    4 weeks ago

    Sydney, Australia Sharp & Carter Full time

    Hands on collaborative product marketing role with growth opportunities - Work with a highly engaging fun driven, passionate, motivated team in Marketing - Create engaging, relevant & meaningful experiences l City location l 95-105K + **_About the role_**: - Reporting to the Product Marketing Manager, APAC & CA, you will work alongside our global Marketing...

  • Trade Marketing Lead

    2 weeks ago

    Sydney, Australia Stopgap Full time

    THE COMPANY:  Our client is a global company that offers electronic products for home, office and industrial use. They are looking for a Trade Marketing Lead to join their growing team.  THE ROLE:  Reporting to the Marketing & Communications Manager, the main responsibilities include the following:Liaise with local sales on how best to support growth...

  • Head of Brand and Product Marketing

    7 days ago

    Sydney, Australia Seven West Media Full time

    **Join the Media Company of the future!**: - **Take charge of the brand and product marketing team as we redefine the Seven Brand**: - **Creative, dynamic and fast-paced work environment**: - **Based in the vibrant Australian Technology Park in Eveleigh Sydney** Seven Network is seeking an experienced **Head of Brand and Product Marketing** to be the...

  • Marketing Lead

    7 days ago

    Sydney, Australia Hatch Full time

    **This role is at Blackbird (not for Hatch)** Hatch is supporting Blackbird to find a great Storytelling & Marketing Lead to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Blackbird. **About the role at Blackbird** We...

  • Product Marketing Manager

    4 weeks ago

    Sydney, Australia SafetyCulture Full time

    **Product Marketing Manager**: - Sydney- Product - Product Marketing /- Full-time /- Hybrid- SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality...

  • Product Marketing Manager

    4 weeks ago

    Sydney, Australia Avant Mutual Group Full time

    **Job no**: 499819 **Work type**: full time **Location**: Sydney **Categories**: Digital Marketing, Management, Market Research and Analysis Avant Practice Solutions is part of the Avant Mutual Group. As Australia’s largest doctor-owned mutual, we see the ever-increasing complexities our members face in running a successful practice every day. In...

  • Product Marketing Manager

    4 weeks ago

    Sydney, Australia SafetyCulture Full time

    SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.As a Product Marketing Manager, you’ll work closely with the...

  • Product Marketing Manager

    4 weeks ago

    Sydney, Australia SafetyCulture Full time

    SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.As a Product Marketing Manager, you’ll work closely with the...

  • Product Marketing Manager

    5 days ago

    Sydney, Australia SafetyCulture Full time

    SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement. As a Product Marketing Manager, you’ll work closely with the...

  • Senior Product Marketing Manager

    4 weeks ago

    Sydney, New South Wales, Australia Signify Netherlands B.V. Full time

    We're looking for a Senior Product Marketing Manager to join our Australia business based out of Sydney North Ryde.Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our...