Platform Specialist

6 months ago

Sydney, Australia Westpac Banking Corporation Full time

Platform Specialist (DSP/CDP)

**47693 Platform Specialist (DSP / CDP)**
- Permanent
- Barangaroo, NSW Australia
- Be a part of Westpac's supportive and inclusive team culture.

**How will I help?**

As a Platform Specialist your role is essential in maximizing campaign performance and ROI through the effective implementation and management of targeting strategies, audience segmentation, and bidding strategies. This role requires a deep understanding of Demand-Side Platforms (DSPs) and Customer Data Platforms (CDPs), along with strong analytical skills and strategic thinking.

To be successful in this role your goal is to create a seamless, modular ecosystem transformation program. This involves various aspects such as business readiness, media partner management, cross-functional team coordination, technology, financial management, and migration delivery.

Deliver customer and commercial value by effectively executing the above initiatives and leverage Media partner to enhance capabilities and improve performance by integrating with other transformation streams.

Work with our internal partners in creating innovative omni-channel, personalised experiences and drive collaboration and diverse perspectives from internal and external stakeholders to articulate and implement a connected, commercial, omni-channel capability roadmap in the future.

**What's in it for me?**

You'll play a significant part of the future of a business that has been around for 200 years. Our purpose is to create better futures together. So, we'll back you in the development of your career, internal career prospects, and flexible working. You'll also keep learning to grown, backed by a fantastic team of people with a can-do, supportive structure. Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Demonstrated experience in digital advertising with a focus on managing campaigns on DSPs and CDPs
- Strong understanding of DSP and CSP functionalities including audience targeting, bid management and campaign optimisation.
- Proficient in data analysis (Azure, AWS, Adobe, Google, or anything similar)
- Experience in programmatic advertising and real time (RTB) is an advantage.
- Strong analytical skills and proficiency in data analysis tools such as Azure, AWS, Adobe, Google, or similar and Web server technologies (Apache, Nginx) and server-side frameworks

**What is it like to work there?**

We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together. As well as competitive remuneration and a great culture, joining the Westpac family means you will get some of the best banking, wealth and insurance benefits in the market.

We back our employees by helping them work towards industry-recognised qualifications, using online learning, training modules and career planning tools for you to grow with us. We will even pay you to do volunteer or community work.

As an equal opportunity employer, we are proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I apply?**

Start here. Just click on the **APPLY** or button.

**Do you need reasonable adjustments during the recruitment process?**

Job ID 300001054466715

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