Analyst Customer Targeting and Performance Analytics

6 months ago

Brisbane, Australia Bank of Queensland Full time

**About the Role**
Based out of our Melbourne Head Office, join our Retail Banking Division as Analyst Customer Targeting & Performance. If you bring experience working with campaigns and marketing, this could be the perfect opportunity

As part of the Product and Customer Analytics team, this role performs an important function in the team to work with data, identify the right customers to target and deliver the right message to these customers.

This work underpins the Groups' strategic roadmap to empower informed decisions.

**Key responsibilities**:

- Deliver data execution of customer targeting / campaign activities through BOQ group internal (ACS Digital team) and external deployment channels (Taguchi)
- Utilise appropriate analytics tools (Data Governor, SQL, SAS) to automate and ensure scalable deliveries for support of audience targeting in campaign activities
- Assist in building out and managing the systems and processes for campaign orchestration - audience selection, contact strategy, uplift of customer profiles and new targeting attributes
- Monitoring of file deliveries to the deployment channels, diagnosing causes of job failures and conducting routine health checks on data quality
- Mindful in meeting agreed deadlines for adhoc campaigns and delivering to a high level of quality using available resources
- Identify any critical improvement areas & opportunities to drive the culture of continuous improvement and risk mitigation
- Analyse, present & socialise the key success metrics of campaign activities (leading and lagging indicators)
- Help stakeholders to understand, develop key measures to track customer performance
- Manage weekly, monthly data / report deliveries and communicate to stakeholders on the key insights

**About you**

Experience
- 2+ years of robust knowledge of customer behaviour, specifically on customer targeting / campaigns analytics processes & framework
- Strong ability to analyse, design and improve on systems & processes
- Previous experience in banking and financial services will be highly regarded
- Exceptional time management and stakeholder negotiation skills

Technical knowledge
- Mandatory proficiency in SQL/relational databases (SQLServer/Oracle/Cloud alternatives)Working knowledge of PowerBI will be highly regarded
- Basic understanding of data modelling, data governance practices, data solution design for product development, data visualization
- Ability to gain deep insights into customer needs, behaviours and choices
- Outstanding fact-based problem-solving skill set

**Qualifications**:

- Relevant tertiary qualification or related work experience (Business / Mathematics / Accounting / Statistics / Finance / Marketing / Communications)

**About Us**
BOQ is one of Australia’s leading regional banks and provides a genuine alternative for Australian financial services customers and employees. Our purpose is to create prosperity for our customers, shareholders and people through empathy, integrity and by making a difference. Our ambition is to be known as the bold challenger bank; with multi-brands that are digitally enabled with a personal touch.

BOQ is passionate about providing opportunities for you to develop your career as we continuously adapt and deliver in a transformational and collaborative environment with a strong focus on community.

BOQ’s Inclusion vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

Since 2021 BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

**Our Benefits**
- Flexible working arrangements
- Discounted financial products
- Salary sacrificing options
- Paid parental leave with no minimum
- Paid volunteer days
- Purchase annual leave
- Discounted private health insurance plan
- Employee Assistance Program (EAP)
- 5 employee diversity network groups focusing on: First Nations Reconciliation Council, Proudly ME (LGBTIQA+), Multicultural, Gender and Early Career
- BOQ Group is a member of Pride in Diversity and a participating organisation in the Australian Workplace Equality Index

**How to Apply**

The Bank of Queensland is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply.

If you are successful for a role with the Bank of Queensland, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to: identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks.

Job Reference: BOQ02

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