Customer Insights Analys

6 months ago

Hawthorn East, Australia Liquorland Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drink’s specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products.

Our knowledgeable Team Members serve customers through our network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

**About the role**:
Sitting within our Liquor Marketing team, you will support the delivery of the CLG Customer First strategy through category, consumer, market and shopper behaviour and trend opportunities to unlock business growth.

You’ll also:

- Manage agency partners to develop Customer insights and Shopper behaviour understanding
- Develop, deliver and continually refine Customer inputs into long term, annual, quarterly, and monthly plans
- Deliver tracking tools such as NPS, Market Share, Customer Choice Drivers, Brand Funnels and Synergy Key Customer behaviour metrics
- Manage customer data sources within insights reporting platforms
- Deliver a Customer insights capability program that builds knowledge of actionable insight with teams, growing interest in the customer
- Deliver self-serve reporting & analysis that facilitates performance review rhythms and cadences

**About you and your skills**:
You have extensive experience in an insights, analytics, commercial or strategy role within an online, retail or FMCG environment.

You’ll also have:

- Ability to triangulate multiple data sources to develop insights and recommendations, while exploring new approaches and learning opportunities
- Knowledge of drivers of business growth: P&L, customer growth levers and margin opportunity areas
- Knowledge of business strategy development: Competitive & market analysis, return on investment, customer behaviour and experience drivers
- Familiarity with customer data analytics and primary research methodologies (qualitative & quantitative) and customer scan & panel data (Nielsen or IRI)
- Strong communication, both written & verbal, with an ability to make the complex simple
- Capacity to work effectively and deliver high quality outputs in a fast-paced environment

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 103291

Employment Type: Full time

LI-BU #CL

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