Digital & Content Coordinator

Salary: Competitive, based on experience

Job Type: Full-time

Lead the Brand. Grow the Community. Create Joy.

Are you a creative digital all-rounder with a flair for content creation and a deep love for digital storytelling? We're on the hunt for an experienced and hands-on Digital & Content Coordinator to take ownership of our digital and social media channels, content creation and influencer relationships.

Reporting to the Brand & Marketing Manager, this role is perfect for someone who can think both creatively and commercially — crafting beautiful content and bringing them to life across all touchpoints.

About Piccolina

Pure, authentic Italian gelato since 2015.

At Piccolina, we pride ourselves on creating world-class gelato from scratch using traditional Italian techniques and only the best ingredients. We're a design-led, female-founded brand with a reputation for quality, innovation, and unforgettable flavour. With new venues on the horizon, there's never been a more exciting time to join us.

What You\'ll Be Doing

• Develop and oversee a scroll-stopping content calendar across Instagram, TikTok and Facebook.
• Lead the creation of inspiring short-form video content that reflect our brand personality and voice across all platform visuals and captions.
• Develop and create internal short-form videos and printed training content.
• Manage social media tools, schedule content, and maintain platform bios, links and highlights.
• Post daily stories and build an engaged online community – from responding to DMs, answering customer questions on social to Google reviews.
• Collaborate with aligned creators and influencers to deliver a positive customer experience.
• Create and align content with campaigns across all touchpoints including newsletter, social and website.
• Report monthly on content performance, engagement, reach and follower growth.
• Stay ahead of industry trends, platform algorithm changes, and competitor strategies to continuously evolve the social media approach.

What You'll Bring

• 2+ years' experience managing social and digital channels, including Instagram and TikTok.
• An eye for detail and a flair for creating inspiring digital content.
• A passion for social media, as a consumer and creator, and an ability to utilise social to drive brand awareness and sales.
• Strong storytelling skills and the ability to lead content creation across video, photography and written formats.
• High energy, solution-oriented mindset with a strong sense of ownership and ability to deliver end-to-end content creation.
• A love of retail brands and being in and amongst the action.
• A passion for working face-to-face within a dynamic and fun team with direct access to our bustling production kitchen for the ultimate content creation and daily dose of gelato
• Proficiency with Meta Business Manager, Klaviyo, Canva, CapCut, Adobe Creative Suite.
• A plus if you have experience in hospitality, graphic design, eComm and website management.

Why Join Piccolina?

• Be part of a purpose-driven, creative, and design-led business.
• Work on high-impact brand campaigns and exciting product launches.
• Enjoy professional growth opportunities with leadership mentoring.
• Free onsite parking, regular team lunches, and – yes – free gelato every day.

Please note, only candidates with a driver's license and permanent work rights in Australia will be considered. We are unable to consider applications from individuals holding a working holiday visa.

Please submit your CV and cover letter (with a folio, if you have one) detailing your relevant experience and skills. Only successful applicants will be contacted.

To learn more, follow us on Instagram (@piccolinagelateria) or instore across 8 locations in Melbourne.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Hospitality

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