Public Relations Senior Account Manager

You Belong At Burson

Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation, and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. It's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

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Overview

Join or sign in to apply for the Public Relations Senior Account Manager role at Burson. Based in Sydney, you'll be joining a supportive, fast-paced team where no two days are the same, from managing global campaigns to juggling timelines, teams, and stakeholders across multiple categories.

What You Will Do

• Lead the end-to-end delivery of client campaigns, including PR strategies, calendar planning, events, and performance reporting
• Oversee the development of press materials and content, ensuring accuracy, creativity, and alignment with client brand voice
• Coach and guide junior team members in writing, editing, and campaign best practices to lift the overall quality of work
• Monitor KPIs and budgets, ensuring campaigns deliver consistent, measurable results
• Build, grow, and maintain strong relationships with top-tier media and influencers across key industries
• Proactively secure impactful coverage, features, and partnerships that elevate client visibility
• Lead press and influencer appointments, introducing junior colleagues to key contacts and fostering new opportunities
• Manage multiple high-value client accounts, acting as a trusted advisor and day-to-day contact
• Demonstrate a strong understanding of each client's brand, objectives, and competitive landscape
• Provide proactive, strategic solutions across PR, social, and partnerships, while responding quickly to client needs
• Drive thought leadership by sharing industry trends, insights, and opportunities that add value to client campaigns
• Mentor, inspire, and support junior team members, ensuring high-quality delivery across accounts
• Encourage brainstorming, creativity, and knowledge sharing within the agency
• Provide constructive feedback and set clear KPIs to support professional growth and development
• Lead regular internal meetings, ensuring collaboration and alignment to deliver results
• Contribute to new business pitches and proposals, providing creative ideas and insights
• Identify opportunities to expand client projects and generate additional fee income
• Support with financial management including SOWs, budget tracking, timesheets, and reporting
• Develop case studies and success stories to showcase agency results
• Collaborate across the Burson and WPP networks, drawing on specialists and resources to strengthen client work
• Share fresh ideas for agency marketing, content, and channels, helping to build our profile and culture
• Stay across digital innovation and evolving PR practices, bringing new perspectives to the team
• Take an active interest in the agency's growth and success beyond day-to-day client work

Experience That Contributes To Success

• A degree in Communications, Public Relations, Journalism, Marketing, or a related field
• Experience in public relations, ideally within a PR agency, with a strong grasp of tailoring campaigns to different audiences and markets
• Proven ability to manage complex, global accounts involving multiple brands, stakeholders, and regions
• Strong trafficking and project management skills, with confidence leading workflows, timelines, and team coordination in fast-paced environments
• Comfortable working with data and reporting and able to analyse metrics, draw insights, and apply them to campaign strategy
• Confident communicator and trusted client partner, with experience leading teams and mentoring junior staff

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Public Relations and Communications Services

Location: Sydney

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