Campaign Manager

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Access Group Australia are the nation's largest privately-owned fleet of Access equipment. Our core business facilitates the hiring, selling, servicing, and transporting of elevated work platforms including scissors, boom lifts, telehandlers and forklifts to the Construction, Material Handling and Mining sectors. We have a strong team of employees who work in a fast-paced, high-performing, collaborative, and entrepreneurial environment.

An opportunity exists to join our high performing internal marketing team as a Campaign Manager. We are seeking a seasoned marketing professional who will drive the strategy, planning, execution, and optimisation of multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation across our 30 brands.

You will work closely with our internal team of experts (UX/UI, web devs, graphic designers, marketing automation specialists, content developers) to ensure campaigns are strategic, data-driven with consistent creative that is aligned with business goals.

This is an office based role working at our Canning Vale corporate head office, Monday to Friday 8am-5pm. No working from home allowances are available.

Key responsibilities will include

• Campaign strategy, design and execution: Develop the campaign strategy across Own, Earned and Paid channels. Lead the development and execution of the targeted campaigns aimed at increasing client engagement and attracting new customers. This will require a proactive and hands-on approach to quickly pivot strategies based on real-time insights and feedback.
• Customer Experience: Craft exceptional customer experiences across multiple channels and touchpoints (digital, traditional, inbound and outbound sales)
• Brief writing: Create clear, concise and accurate briefs to guide technical, content and creative teams to deliver the various elements that underpin the campaign strategy, across multiple channels for an integrated campaign.
• Stakeholder Engagement: Communicate effectively with internal and external stakeholders, managing and responding to requests and feedback to drive results.
• Paid advertising: Plan and oversee paid advertising campaigns across multiple digital platforms.
• Liaise with external vendors, agencies, or partners who contribute to the campaign. Negotiate contracts and manage relationships to ensure deliverables meet quality and timeline expectations.
• Data-driven decisions: Use historical and real time data to guide campaign strategy, monitor performance, and optimise future initiatives to achieve measurable results. Adjust tactics based on ongoing performance reviews and insights. Monitor and report on key performance metrics will include ROI, conversion rates, lead generation numbers, and engagement metrics across digital channels.
• Continuous improvement: Regularly evaluate campaign performance, adjusting strategies and tactics to stay on track with targets and budgets. Quick adjustments will be necessary to optimise for the best outcomes.
• Martech maximisation: Leverage the full Martech stack to ensure seamless platform operations and efficient campaign automation aligned to the campaign strategy and goals
• Collaboration and strategy: Work closely with the Marketing team, Internal & External Sales, IT, compliance and legals teams, whilst collaborating with various stakeholders to ensure smooth campaign execution.
• Team Mentoring & Leadership: Develop skills within the marketing team to improve specialist areas in content, coordination and creative applications.

The successful candidate will be an individual who will honour our core values of People, Safety, Respect, Communication and Continuous Improvement - in addition to this they will have:

• Formal education in a Marketing, Communications or other related field.
• 5-7+ years in integrated marketing campaign management, with a strong focus on digital platforms, ideally in an agency environment.
• Proven experience in campaign delivery across the full marketing mix, including paid digital campaigns. Experience in quickly developing and deploying campaigns will be essential.
• Strong project management skills, with the ability to juggle multiple campaigns simultaneously and meet deadlines in a dynamic environment.
• Exceptional analytical skills, with the ability to translate data insights into actionable strategies quickly.
• A creative problem-solving mindset and experience driving brand and content plans from concept through to execution.
• Developing marketing strategy and plans that exceed business goals
• Experience working within a digital agency, managing multiple brands and campaign styles is highly regarded.
• Proven history of delivering exceptional omnichannel Customer Experience from acquisition to generating loyalty
• Strong analytical and critical thinking abilities
• Ability to prioritise with outstanding time management skills.
• Resilience and maturity with the ability to work within a collaborative team.
• Ability to work in a fast-paced ever-changing environment.

The Benefits of Joining Access Group

• Competitive remuneration based on your experience and qualifications.
• The opportunity of working for a well-established, energetic, and growing organisation.
• A positive workplace with an ongoing commitment to continuous improvement and your development
• Company Employee Assistance Program (EAP) to support mental health.
• Reward and recognition programs to celebrate your success.
• A safe workplace, with a strong focus on ZERO harm - every day.
• Fully equipped onsite gym
• Engaged national social club with initiatives throughout the year.

This is a great opportunity to work in a progressive and dynamic team within a secure and stable industry. If you feel that you have the experience, ability, and skills, we want to hear from you

Click "Apply Now"and upload an updated copy of your resume and cover letter.

At Access Group, we recognize that we are strengthened by diversity. We are committed to providing a work environment in which everyone is included, treated fairly and with respect. We are an Equal Opportunity employer and encourage women and Indigenous candidates to apply.

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Access Group Australia is one of Australia's leading infrastructure facilitators providing a full range of essential on-site equipment and services.

Operating in some of the most remote locations in the world, Access Group Australia through its portfolio of brands, works for some of the biggest names in the utilities and infrastructure, civil contracting, mining, oil and gas industries, and has an established presence as well as outstanding track record in these markets.

Source: this is an extract from the company's own website

Access Group Australia is one of Australia's leading infrastructure facilitators providing a full range of essential on-site equipment and services.

Operating in some of the most remote locations in the world, Access Group Australia through its portfolio of brands, works for some of the biggest names in the utilities and infrastructure, civil contracting, mining, oil and gas industries, and has an established presence as well as outstanding track record in these markets.

Source: this is an extract from the company's own website