Director of Sales

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BON CHARGE is Australia's fastest-growing wellness brand, offering the widest range of premium, science-backed products under one roof. Founded in 2017, BON CHARGE is a pioneering technology company dedicated to simplifying wellness by delivering innovative solutions that enhance sleep, recovery, beauty, and overall wellbeing.

Named by LuxLife as Best Holistic Wellness Brand 2025 in Australia, BON CHARGE is committed to delivering premium experiences. Its mission is to simplify wellness, by offering the world's best science-backed technology together on one platform.

Our values are fulfilled by supporting more than 250,000+ athletes, doctors and other customers worldwide, who have chosen to drive tangible, positive changes in their lives.

With a bold vision for continued global growth, BON CHARGE is building a world-class team based in our state-of-the-art Sydney CBD office.

About the Role

We're looking for a commercially-driven, hands-on Director of Sales & Marketing with a strong foundation in DTC growth and strategic brand distribution. This is a rare opportunity for someone who can balance performance marketing, B2B expansion, and premium brand integrity and who's not afraid to pick up the phone and make things happen.

This role goes beyond strategy decks we're looking for a proactive, growth-focused operator who can drive results across both digital and wholesale channels, spot opportunities, and build the right relationships to accelerate growth.

Key Responsibilities

• Growth & Performance Strategy: Own and optimise global paid channels (Meta, Google, YouTube, programmatic, affiliate) with a sharp focus on ROAS, CAC, and retention.
• Campaign Planning: Oversee a cross-channel campaign calendar aligned with product launches, seasonal moments, and market expansion goals.
• B2B & Distribution Growth: Partner with the CMO and Ops team to expand digital wholesale, retail partnerships, and premium B2B accounts in wellness and lifestyle sectors.
• Affiliate & Partnerships: Lead and scale global affiliate programs and high-impact partnership activations.
• Hands-on Execution: Comfortable leading strategy and making calls, sending emails, and building new relationships from scratch.
• Team Leadership: Manage and scale a high-performing team across digital, performance, and channel marketing (Team of 4). Key contact for Performance agency. Collaborate with CRM, content, creative, and eComm teams & agencies.

What You Bring

• Proven experience growing DTC eCommerce brands in the premium or wellness space
• Strong track record driving B2B, wholesale, or distribution partnerships
• Confident in both strategic planning and new business outreach - a builder's mindset
• Commercial and data-driven, fluent in KPIs, metrics, and digital marketing tools
• Familiar with platforms like Shopify Plus, Klaviyo, affiliate platforms, and global GTM
• Bonus: experience in wellness, health tech, luxury/lifestyle or high-growth CPG/FMCG

Why Join BON CHARGE?

• Be part of a global wellness brand at a pivotal growth stage
• Work alongside passionate founders and a supportive executive team that truly champions innovation and creativity.
• A workspace that feels like a wellness retreat: our HQ is designed with intention - think diffusers with calming botanicals, daily fresh fruit, a curated tea bar, gourmet coffee, natural light, and ergonomic stand-up desks.
• Join a team that genuinely values culture, fun, and connection - where wellness isn't just a product we sell, but something we live and breathe every day.

For more information, head to: www.boncharge.com

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesWellness and Fitness Services

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