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Digital Marketing Manager

4 weeks ago

Melbourne, Victoria, Australia Enforcer Full time

Enforcer Keysborough, Victoria, Australia

Digital Marketing Manager

Enforcer Keysborough, Victoria, Australia

Direct message the job poster from Enforcer

Enforcer Group is one of Australia's leading suppliers of safety, security, and access solutions, trusted by councils, schools, builders, retailers, and commercial facilities nationwide. With a mission to create safer spaces and a strong reputation for product quality and reliability, Enforcer Group is expanding its digital presence through innovation and performance-driven marketing.

We've recently launched a new brand identity, migrated to Shopify, and introduced a B2B program to better serve our commercial and wholesale clients. Now, we're looking for a proactive and capable Digital Marketing Manager to help drive the next stage of growth.

About the Role

Reporting to the General Manager, the Digital Marketing Manager will play a key role in implementing marketing campaigns across digital channels, coordinating product launches, maintaining our online presence, and supporting brand consistency.

You'll collaborate with internal teams (Sales, Purchasing, Design) and external partners (Agencies, Developers) to execute high-impact campaigns, optimise content, and help deliver a strong return on marketing investment.

Key Responsibilities

Campaign & Digital Marketing

  • Coordinate and execute integrated marketing campaigns across email, social, and web.
  • Schedule, brief, and publish content aligned with the monthly marketing calendar.
  • Manage product launch rollouts in collaboration with purchasing and design teams.
  • Support the roll-out of B2B loyalty campaigns and automated email flows.
  • Coordinate SMS campaigns, newsletters, and segmented sends via Klaviyo.

Content & Website

  • Maintain product content, banners, and SEO meta content on our Shopify site.
  • Assist with on-page optimisation, category pages, and landing pages.
  • Brief and review creative assets with the Graphic Designer for campaigns, brochures, and email headers.
  • Support internal marketing collateral production (e.g. signage, case studies, capability statements).

CRM & Reporting

  • Assist in campaign performance tracking using GA4, Google Ads, and Data Studio.
  • Work with our Odoo CRM to manage segmented lists, track lead attribution, and update contact records.
  • Ensure accuracy and consistency of customer lists for all outbound communications.

Social Media & Brand Presence

  • Coordinate organic social media content across LinkedIn, Instagram, and Facebook.
  • Maintain and execute a content calendar aligned to sales, seasonal and industry events.
  • Monitor engagement and report performance monthly.

Project & Agency Coordination

  • Track deadlines and ensure timely delivery of tasks via Boards.
  • Liaise with external agencies (SEO, Google Ads, development) for handover briefs and progress updates.
  • Support preparation of WIP agendas and track actions from weekly team meetings.

You'll Be Working with These Tools

  • CMS: Shopify
  • Analytics: Google Analytics 4 (GA4), Google Data Studio
  • Advertising: Google Ads, Meta Ads
  • Design: Adobe Creative Suite (Must be experienced)

What We're Looking For

Must-Have Skills

  • 3-5 years' experience in a digital marketing or coordination role.
  • Strong project coordination and organisational skills.
  • Experience working with a CMS (Shopify or similar).
  • Experience with email marketing platforms (Odoo, Klaviyo, Campaign Monitor, Mail chimp).
  • High Level of understanding of Google Ads, Meta Ads, and GA4 analytics.
  • Excellent verbal and written communication.
  • High attention to detail and strong proofreading ability.
  • Ability to work independently and manage multiple priorities in a fast-paced environment.

Bonus Points For

  • Experience in a B2B or wholesale business.
  • Previous exposure to Odoo or similar CRM systems.
  • SEO best practice knowledge.
  • Design capabilities via Adobe Creative Suite.

Why Join Enforcer Group?

  • Join a growing company with a strong national footprint and industry reputation.
  • Be part of a lean and innovative marketing team that gets things done.
  • Exposure to full-funnel marketing across eCommerce, B2B, and product launches.
  • Flexible work arrangements and growth opportunities.
  • Staff discounts and perks.
  • Make a real impact — your contributions will be seen and valued.

How to Apply

Please send your resume and a tailored cover letter to:lynn@enforcergroup.com.au

In your cover letter, please briefly answer the following:

  • Which marketing platforms and tools are you most experienced with?
  • Tell us about a recent campaign you coordinated and your role in it.
  • Have you worked with a B2B or wholesale brand before?
  • How do you manage multiple tasks and meet tight deadlines?
  • When are you available to start, and are you Melbourne-based?
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesWholesale Building Materials

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