
Key Account Manager
2 days ago
Join to apply for the Key Account Manager role at Asahi Beverages.
OverviewYour Impact The purpose of the role is to build long-standing, preferential relationships with our Strategic and Collaborative Key Accounts based on a deep understanding of the Customer's organisation and the drivers and barriers to their buying behavior to drive volume and profitability.
Key Accountabilities- Develop the account plan incorporating range (portfolio and innovation), pricing, positioning, merchandising, and promotions in consultation with the NBM and in line with the business unit strategy
- Tailor the ideal range plan, space allocation and merchandising for the category within that customer (clustered by outlets if required)
- Articulate what success looks like in execution and outcomes
- Engage the field sales teams to establish execution standards and metrics in line with the key account strategy
- Agree performance-based terms within overarching Key Account framework
- Ensure activity implemented within account – promotions, activations, price changes
- Drive compliance in outlets and pull from store managers
- Build effective long-term relationships with customers by understanding their key business drivers and requirements
- Manage the customer contact matrix from Board to store relationships
- Understand the customer value chain and identify how to jointly create value
- Engage with customers to evolve new standards of execution
- Manage discretionary expenditure, prioritizing customers for resource allocation and trade spend
- Proven experience in a junior account management role such as KAE/NAE across FMCG
- Ability to manage large customer accounts
- Proven ability to exceed sales targets using a structured data-driven planned approach – strong numeric, analytical and problem-solving skills
- Customer segment profitability analysis – able to evaluate customer performance in consultation with finance/commercial analysis
- Account planning – able to translate the segmentation strategy into venue plans and establish clearly aligned goals and targets
- Revenue planning – able to build business case / cost-benefit analysis - strong numeric, analytical and problem-solving skills
At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.
Job Details- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industries: Food and Beverage Services
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