Sales Director

Sikla Oceania Pty Ltd is the Australian and New Zealand subsidiary of the Sikla Group, a global specialist in SMP support systems. Based in Perth, WA, the company serves key industrial sectors including mining, refineries, power, and water, while also expanding into premium building services projects such as data centres, airports, and hospitals. Sikla Oceania offers integrated planning for M+E support structures, local stock availability, customised solutions, and scalable pre-assembly through a local supply chain.

We are looking for a strategic, self-driven Sales Director with exceptional communication skills and a passion for winning new business - both through personal initiative and by inspiring others. As a true player-coach, you will initially lead by example while mentoring a small team, starting with one existing Sales Engineer. Your mission: unlock the long-term potential of the Australian market by identifying priority segments, crafting tailored sub-strategies, and building a specialised, high-performing sales team. Reporting disciplinarily to the Managing Director in Sydney and functionally to the UK-based Head of the AUKUS sales region, you will operate with a high degree of autonomy, contributing entrepreneurial insight and creative thinking to Sikla's growing presence in the region.

• Strategic Planning & Execution: Develop segment-specific sales strategies in alignment with the SIKLA group's overall vision. Set clear, measurable sales targets and define the roadmap to achieve them. Supported by our IIR market intelligence software, identify project opportunities and pursue these effectively. Keep an eye on market gaps, and propose local adaptations of the group's product range.

• Sales Leadership & Team Building: Lead and mentor the Australian sales team (starting hands-on, evolving into a team leadership role). Define new team roles and recruit sales talent tailored to SIKLA's niche requirements. Drive a high-performance culture, including coaching, KPIs, and ongoing development.

• Key Account & Business Development: Personally engage in securing strategic accounts or high-value projects, especially in early growth phases. Build long-term relationships with key stakeholders, partners, and decision-makers in the market. Represent the company at major customer meetings, industry events, and trade shows.

• Collaboration Across the Group: Coordinate with the international SIKLA Sales Directors group to share best practices, align messaging, and avoid overlaps. Collaborate with the regional marketing- and technical training managers to adapt your and your team's knowledge and approach to local needs. Provide market intelligence on foreign market players to help developing SIKLA's "one company" profile.

• Reporting & Performance Monitoring: Track and report on sales performance, forecasts, and market trends. Use the C4C CRM system and to maintain transparency and alignment across the group. Adjust tactics based on data-driven insights and feedback from the field.

• Operational & Commercial Oversight: Ensure pricing, terms, and commercial agreements are competitive and aligned with group guidelines. Manage budget and resources for the Australian sales team. Oversee proposals, tenders, and negotiations for major projects or major clients.

Education:

• Engineering (Mechanical, Electrical, Civil, or related fields), Business Administration, or Technical Management, ideally Bachelor's degree. Alternatively, MBA or advanced qualifications in Engineering/Project Management.

Required Industry-Specific Experience:

• 5-10 years in technical sales within M+E, construction, or industrial sectors, with a proven track record of selling complex products/solutions through specifiers, distributors and to contractors, including EPC contractors.
• In-depth industry knowledge: Familiarity with at least two of SIKLA's key market segments: Chemicals and Refineries, Power and Water, Data Centers, Life Science, Advanced Manufacturing and OEM.
• Experience with technical products: Understanding of product lifecycle from specification to installation, ideally experience with product systems and customised combination of componentry.
• Leadership experience: Proven success managing and growing a sales team, setting clear goals, and mentoring.

Sales Competencies:

• Strategic planning & execution: Ability to develop sales strategies, grow market share, and target key segments.

• Key account management: Experience in managing long sales cycles, handling major accounts, and negotiating complex contracts.

• Business development: Proactive in generating leads and expanding into further SIKLA market segments.

• Sales performance management: Proficient in tracking KPIs, sales forecasting, and pipeline management.

Leadership & Communication:

• Team leadership: Ability to inspire, lead, and build high-performing teams.

• Strong communication skills: Clear in conveying technical solutions to clients and collaborating cross-functionally.

• Collaboration: equally skilled in collaborating with engineering, sales, and administration teams.

Personal Attributes:

• Analytical & Adaptable: Strong problem-solving abilities, with a data-driven approach to decision-making, while also having the instinct to know the right course of action in any situation.

• Entrepreneurial Mindset: Self-motivated, goal-oriented, and consistently seeking new growth opportunities and innovative solutions.

• Effective Communicator: Prefers verbal engagement through calls, video meetings, or face-to-face interactions, viewing written communication primarily as a means of documentation rather than the primary mode of engagement.

• Base salary + superannuation Contributions and annual bonus based on company performance.

• 4 weeks annual leave + public holidays.

• KPI based personal bonus paid on a quarterly basis.

• Car allowance or company car, laptop, tablet and smartphone.

• Remote and hybrid work.

• D&O insurance.

• Travel allowances and reimbursement of expenses.

• Entertainment budget for client dinners, events and business partners.

• Ongoing internal training, support and development.