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Senior Programmatic Manager

1 month ago

Sydney, New South Wales, Australia BIOHY Full time

Join us in making life better live.TEG is home to Ticketek, SXSW Sydney, Laneway Festival and 30+ entertainment brands across 40+ countries. We're passionate about bringing fans unforgettable experiences and connecting businesses to audiences through iconic venues, global tours, and world-class entertainment.About OvationOvation is a global leader in fan analytics, customer insights, event marketing and are a data-led marketing and research group committed to value creation in the live economy. Ovation's integrated technology platform is unrivalled in Data Management Solutions, Marketing and Optimisation, and Ticketing Data Initiatives.About the Role:As Senior Programmatic Manager, you will lead Programmatic Media Trading within Ticketek's Self-Service and Managed Media division, driving best practices and expertise across high-impact digital campaigns. You'll evolve programmatic strategies, optimize performance through powerful data-driven insights, and mentor talented team members while collaborating cross-functionally to maximize results. Leading one direct report with exciting growth opportunities ahead.RequirementsWhat does a day in the life look like?Role Responsibilities:Platform Leadership

  • Implement, manage, and deliver Programmatic Buys within DV360, The Trade Desk (TTD), and Vistar, leveraging advanced trading skills and technical expertise to optimize campaign performance.
  • Develop and execute successful segmentation and optimization strategies to exceed client expectations, utilizing data-driven insights to inform campaign decisions.
  • Utilize trading-related technologies, including DSPs, DMP, 3rd Party API social media bid management platforms, and 3rd party ad servers, to drive campaign efficiency and effectiveness.
  • Deliver consistent, accurate, and timely reports, providing meaningful insights and recommendations to each client.
  • Collaborate with cross-functional teams, including offshore teams, to support client/genre strategy development, annual account plans, and marketing solutions.

Craft Leadership

  • Embed best practices in programmatic media trading, analytics, and data-driven storytelling across teams, championing digital marketing measurement and attribution.
  • Strong experience with end-to-end performance campaigns driving CPA, Retargeting and associated KPIs
  • Coach stakeholders on interpreting campaign performance, providing actionable insights and recommendations to drive business outcomes.
  • Support the development of the Programmatic Campaign Specialist, providing technical guidance and expertise to enhance their skills.
  • Stay current on industry developments and share knowledge and insights with the broader business and clients
  • Collaborate with internal teams to drive client success, providing expertise and support to deliver exceptional results.

About You

  • 5+ years experience in digital media, Ad Tech, Agency or Independent Trading Desk environment.
  • Strong hands-on experience and deep expertise with DSPs ie; DV360, TTD and Vistar (or similar DOOH platforms).
  • Deep understanding of Programmatic channels ie; Display, Video, Audio, Native and DOOH.
  • Managing client campaigns with proven track record of client success
  • Solid Analytical and problem-solving skills
  • Intermediate Excel skills

Desirable experience

  • Experience with retail, entertainment, or ticketing verticals.
  • Managing direct reports
  • CM360 and Ad Ops experience
  • Exposure to CDP/DMP and CRM-data integration with media platforms.

BenefitsHere's a taste of what TEG offers:

  • Complimentary event tickets
  • Birthday and volunteering leave
  • Wellbeing discounts & flu vaccinations
  • Paid parental leave & free employee support (EAP)
  • Global rewards and recognition
  • Learning, development & career pathways
  • A diverse, inclusive, and passionate team

For more information about TEG please go toTEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.*Only direct applications will be considered. No recruiters please*

TEG


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