Storytelling & Brand Lead

3 weeks ago

Melbourne, Victoria, Australia UCentric Full time

Melbourne-based AI Start-Up | Full-Time | In-Office

We're working with a local AI start-up that's not just thinking big, they're building Australia's most ambitious AI company. Backed by top talent and a bold vision, they're now looking for a Storytelling & Brand Lead to help shape how the world sees them.

This role isn't just about writing good content. It's about owning the narrative, setting the tone, and becoming the voice behind one of the most exciting names in Australian tech.

What You'll Be Doing:

  • Owning the brand narrative: language, tone, key stories, and how it all shows up across every channel
  • Leading content across website, LinkedIn, X, press, blogs, and internal comms
  • Writing, editing, and curating everything from sharp soundbites to thoughtful deep dives
  • Managing and updating the company's website and microsites in line with key moments and milestones
  • Collaborating closely with founders, engineers, and designers to surface the most compelling breakthroughs
  • Setting and maintaining editorial and language standards

Who We're Looking For:

  • Someone who lives and breathes storytelling, brand, and content
  • A high-ownership operator who thrives in fast-paced environments
  • Hands-on with writing, editing, and site updates (no task too small or strategic vision too big)
  • Detail-driven, organised, and passionate about building from scratch
  • Hungry to grow and excited to help define the voice of a new Australian tech brand

Bonus Points For:

  • Experience developing editorial guidelines or comms playbooks
  • Agency or creative studio background
  • Exposure to PR, media, or startup comms

Why This Role?

  • You'll work side-by-side with the founding team and have real influence in how the brand evolves. There's massive scope for creativity, impact, and long-term growth. If you're ready to be the voice of something big before it's big - this is your opportunity
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