
Brand / Channel Manager ANZ
2 weeks ago
Brand / Channel Manager (ANZ) - GN Hearing (Full-time). GN is a Danish multinational company that operates in the healthcare and technology industries, with brands such as Jabra, SteelSeries, BlueParrott, GN Hearing (Beltone, ReSound). For 150 years, GN has aimed to make life sound better and is a global leader in intelligent audio solutions.
At GN Hearing, we seek a dedicated and passionate marketer to join the ANZ Marketing Team. This role offers an opportunity to contribute to the success of GN Hearing's brands and channels, driving growth and innovation in the market. This is a hands-on role requiring strong communication and interpersonal skills in a fast-paced environment.
Key Responsibilities- Marketing development: manage the localisation of global materials and the creation of local B2B and B2B2C marketing collateral and campaigns, implementing the go-to-market strategy effectively.
- Product launch management: oversee the product launch process across various brands and channels to ensure successful introductions and market penetration.
- Portfolio management: oversee day-to-day activities of the product portfolio, ensuring efficient responses to internal and external customer needs.
- Communication preparation: prepare brand and channel communications for external and internal stakeholders, ensuring clarity and consistency in messaging.
- Collaborative efforts: work with the sales & marketing coordinator and the event specialist to align marketing efforts and ensure cohesive execution.
- Design collaboration: partner with GN Hearing's in-house designer to develop campaigns, communications, and other projects that bring marketing strategies to life.
- Cross-functional coordination: coordinate marketing activities across cross-functional teams, including customer care, sales, and operations, to ensure alignment and effectiveness.
- Compliance and learning: learn and adhere to GN Hearing procedures, including ANZ medical regulatory compliance, to support brand and channel plans. Perform other reasonable duties as required to ensure smooth operation of the department and business.
- Strategy support: assist in developing and implementing marketing strategy and plans, analysing channel, customer, and brand performance to derive insights for improvement.
- Sales growth: drive sales growth and achieve market share goals through strategic marketing initiatives and effective portfolio management.
- Experience: minimum of 5 years in healthcare/medical marketing, with a preference for B2B channel experience.
- Compliance knowledge: strong understanding of ANZ medical compliance requirements and procedures.
- Marketing expertise: proven track record in developing and executing marketing campaigns and communications strategies, including product launches and budget management.
- Project management: ability to manage projects successfully in a fast-paced and complex environment.
- Communication: excellent verbal and written skills, with strong interpersonal abilities.
- Objective focus: ability to set and achieve objectives.
- Clinical data utilisation: experience using clinical data and literature to craft key product messages.
- Professional interaction: ability to engage professionally with all levels of the organisation.
- Adaptability: willingness to learn, embrace change, and exceed expectations.
- Writing and editing: strong skills in writing, editing, presenting, and communicating.
- Collaboration with graphic designers: experience working with graphic designers and providing precise briefs.
- Technical skills: advanced proficiency in Microsoft Office.
- Education: tertiary qualifications in marketing or business management.
- Conveniently located, new and modern office space
- Flexible work arrangements
- Generous discounts with hundreds of retailers
- Access to online well-being centre
- Employee Assistance Program and wellbeing webinars
- Generous discounts on GN Hearing, Jabra, and SteelSeries products
- Gift vouchers for birthdays, service anniversaries, and values-based awards
- Free annual flu vaccinations
- Weekly fresh fruit deliveries
If this sounds like the opportunity you've been waiting for, we'd love to hear from you. Please note that we can only consider applicants with full, unrestricted Australian work rights.
Agencies: our preference is to fill this role directly. Should we require further assistance in finding the right candidate, we will reach out to our preferred recruitment partners.
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