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Marketing Manager

4 weeks ago

Brisbane, Queensland, Australia at Full time

Add expected salary to your profile for insights

About Gentech Seeds
Gentech Seeds is the licensee for the Pioneer brand of seeds in Australia and a leader in the country's agricultural landscape. With a proud legacy and a commitment to innovation, they work closely with farmers and industry to deliver world-class products backed by strong research, support, and marketing. The business combines deep regional roots with a forward-looking approach, and is part of a broader group committed to growth across Australia and New Zealand.

About the Role
Reporting to the Head of Marketing ANZ, the Marketing Manager – Australia is responsible for developing and executing the national marketing strategy. You'll oversee campaigns, digital marketing, local area marketing, events, and sales enablement activity to build brand visibility and customer loyalty. Leading a team of 3–5, this is a hands on role where you'll manage budgets, guide external partners, and help shape how the Pioneer brand shows up across the country.

Key Responsibilities

  • Deliver and execute the national marketing plan across products, regions and channels.
  • Lead marketing team planning, coaching and performance.
  • Manage campaigns, local area marketing, events and sponsorships end-to-end.
  • Oversee digital strategy and ensure strong brand presence across online platforms.
  • Drive use of market research, customer insights and competitor intelligence.
  • Manage third-party agencies and ensure ROI on marketing spend.
  • Safeguard brand assets, trademarks and consistent messaging.
  • Collaborate with internal stakeholders across sales, production, research and NZ marketing team.
This is a senior marketing position calling for a seasoned B2B marketing practitioner who brings the ability to create growth for a premium product through effective strategy and execution. Here's what you'll need to be competitive;
  • Qualifications in marketing, business or related field
  • Brisbane based, or willingness to relocate if successful (provided you have citizenship, PR or the appropriate Visa)
  • Experience in performing a National Marketing Manager or Senior Marketing Manager role, marketing to a B2B audience
  • Proven ability to lead teams and deliver integrated marketing strategies, including local area marketing
  • Strong B2B campaign execution skills across traditional and digital channels
  • Experience in Agri, manufacturing, B2B FMCG or related B2B sectors (previous experience in agriculture strongly preferred)
  • Analytical mindset, creative flair and commercially driven thinking
  • Desire to connect with the customer and the industry
  • Excellent stakeholder communication and leadership skills
  • Bachelor's degree in marketing or related field
This is a pivotal opportunity to make your mark on a business with strong values and real impact in the Australian agricultural industry.

PLEASE NOTE: Only candidates with the right to live and work in Australia will be considered.

Call Cass Barker, Director at Gybe Consultingfor further information on 0431 625 791 or email cassbarker@gybeconsulting.com.au . Alternatively, to apply, please submit your cover letter and CV in word format below.

Salary match Number of applicants Skills match

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