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Head of Email Marketing
4 weeks ago
4 days ago Be among the first 25 applicants
LION Digital is an innovative agency that has specialists with over 10 years of experience in digital marketing. They are a team of creative specialists, delivering innovative strategies and campaigns for top tier clients across the Australian market. LION Digital offers services and expertise in a wide range of digital services, including Social Media Marketing, Search Engine Optimization/Marketing, content marketing, and digital transformation with the goal to maximize the investment returns for our clients with the help of our experts.
About This Role
As a Head of Email Marketing, you will play a key role in planning and delivering outstanding campaigns and content emails through major eCommerce platforms. With a heavy focus on email strategy, performance and optimization, you will be the main force behind a personalised email experience to achieve organic customer growth and secure a company's reputation. Your advanced experience in the channel will see you working with and influencing a variety of customers, using an analytical approach to assess, define, present and action campaign recommendations and strategies.
Your Responsibilies Will Be
- Developing and executing an email strategy that appeals to both our current and potential customers and improves email channel performance
- Manage day-to-day planning and scheduling of promotional email marketing campaigns
- Build and lead a team in order to create educational and/or marketing content to drive customer engagement and performance
- Implement, optimise and analyse all digital media spend/campaigns including Paid Social, Native, SEM, Display Advertising and Email
- Analyze the data and outcomes and present adjustment recommendations to improve potential clients' response
- Own the entire email process for our marketing clients including, but not limited to content calendar creation, copywriting, campaign building, campaign execution, advanced automated flow set-up, and proofing
- Run A/B tests and apply learnings to future emails to increase revenue
- 5+ years of experience in CRM/email Marketing and Inbound marketing
- 2+ years of experience overseeing and managing the entire scope of email marketing from strategy development, design to execution to analysis preferred for e-commerce clients (e-commerce experience is required)
- HTML/CSS skills for responsive email templates design
- High-level experience with multiple ESPs (Email Service Providers). Knowledge of Klaviyo is preferred
- Excellent understanding of email marketing operations, technology, platforms, automation, relevancy and smart segmentation
- Advanced knowledge of email best practices, deliverability and key success metrics
- Strong analytical skills – ability to use data to develop and measure the effectiveness of campaigns, make recommendations and execute them
- Ongoing maintenance of email contact lists and data
- Strong communication and presentation skills
- Knowledge of how online marketing channels work and integrate together (email, paid social, affiliate, organic, paid search, lead gen, etc.)
- Strong attention to details and ability to manage a large number of campaigns & segmentation strategies simultaneously – proficient in time management
- Strong leadership: the ability to effectively and efficiently manage a group of people involved in a project
- Energetic, high-performance team
- Healthy environment, diversity and great social culture
- Opportunities to work with some of the biggest companies in the Australian market with a solid potential for global development
- Advanced platforms/tools for higher performance and development at work
- Seniority levelDirector
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesMarketing Services
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