Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Australian Venue Co. Full time
Overview

Join to apply for the Marketing Manager role at Australian Venue Co.

At Australian Venue Co., our marketing team is driven by one mission: to support our venues in delivering world-class customer experiences while driving organic revenue growth. With over 200+ venues across Australia and New Zealand, we're on the lookout for a Marketing Manager to lead the charge in unlocking commercial potential across newly acquired pubs and bars.

As Marketing Manager, you'll play a pivotal role in the strategic marketing integration of newly acquired venues into the AVC portfolio. You'll work across a dedicated patch of venues throughout Australia and New Zealand, ensuring each one hits the ground running—fast. This is an exciting, hands-on role that helps you learn about the newly acquired venues, work with on-the-ground teams to understand the business, and formulate strategic recommendations and creative ideas to drive revenue growth.

Your goal is to diagnose performance gaps, execute high-impact campaigns, and drive uplift across all marketing touchpoints to help new venues achieve commercial momentum, brand alignment, and long-term sustainability—at speed.

What You'll Do
  • Lead the marketing lifecycle from Acquire → Turnaround → Grow across new venues
  • Build and deliver data-led marketing strategies aligned to commercial targets
  • Execute campaigns that drive foot traffic, revenue growth, and customer engagement
  • Use business intelligence tools (DOMO, Power BI) to extract insights, spot trends, and inform strategy
  • Act as a marketing partner to venue managers, supporting their growth journey through hands-on advice and execution
  • Influence internal stakeholders including Operations GMs, State Managers, and central teams to align marketing with broader business objectives
  • Apply retention, CRM, and database strategies to maximise lifetime value
What We're Looking For
  • 5+ years' experience in growth, brand, or performance marketing with proven success in turnaround or integration environments
  • Strong commercial acumen and a sharp understanding of how marketing drives business outcomes
  • Exceptional communication and storytelling skills—you know how to win hearts and shift mindsets
  • Deep knowledge of digital marketing platforms (Meta, Google, CRM, CMS, etc.)
  • Experience working with BI tools (DOMO, Power BI) and translating data into strategic action
  • Hospitality or multi-site experience highly desirable
  • Tertiary qualifications in marketing, business, or a related field
You'll Thrive In This Role If You Are
  • Strategic and hands-on, with a love for diagnosing problems and driving real change
  • Comfortable in a fast-paced, ever-changing environment
  • A strong collaborator with the ability to influence and inspire others
  • A confident project manager, balancing multiple priorities across markets and stakeholders
Why AVC?
  • Be part of a passionate, collaborative marketing team that celebrates creativity and results
  • Enjoy real ownership and autonomy in a role that directly impacts business success
  • Career development opportunities in one of the fastest-growing hospitality groups in the region
  • Office based in Melbourne CBD + flexibility to travel interstate/NZ as needed
  • Staff discounts across 200+ iconic pubs, bars & venues
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries
  • Hospitality

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