Creative Copywriter

1 day ago


Melbourne, Victoria, Australia Social Garden Full time

Creative Copywriter - Love Big Ideas & Bold Words? You'll Love It Here.

At Social Garden, we help our clients grow their businesses and make a real impact in the digital space. From property developers to education providers, our team creates campaigns that drive engagement, leads, and measurable results for big life decisions.

We're looking for a Creative Copywriter to join our Content Team, a group of strategists, designers, writers, and video specialists who bring brands to life across digital channels.

This role is perfect for someone who loves crafting words that capture attention, spark engagement, and drive results, and who also brings strong creative capability to generate ideas, messaging angles, and campaign concepts. You'll play a key part in shaping campaigns for a variety of clients, collaborating closely with designers, account managers, and performance specialists to bring ideas from concept to execution. You'll also have the opportunity to explore and experiment with AI tools and new creative technology, helping the team stay ahead of the curve in digital marketing.

Role and responsibilities

  • Write persuasive, engaging copy across emails, paid ads (Facebook/Meta, Google, LinkedIn), social media, landing pages, and more.
  • Adapt tone of voice to suit multiple brands and industries.
  • Collaborate with designers and performance specialists to create campaign concepts, ad mockups, and full campaign flows.
  • Generate creative messaging angles, taglines, hooks, and brand storytelling that cut through the noise.
  • Use AI tools (e.g. ChatGPT, Jasper, MidJourney, Adobe Firefly, etc.) to enhance creativity and efficiency.
  • Optimise digital content with basic SEO, UX, and performance marketing insights.
  • Take feedback with ease and work closely internally with account managers and cross-functional teams, as well as externally with our clients

Attributes and Abilities

  • Proven experience in digital marketing copywriting and direct response principles.
  • Foundational skills in strategy and ability to present and articulate this internally and externally.
  • Strong grammar, clarity, and persuasive writing skills.
  • Eye for design and understanding of how copy and visuals work together. Experience with Figma, Canva, or similar is a bonus.
  • Curious about new tools, trends, and technologies in creative marketing.
  • Highly organised, collaborative, and able to juggle multiple clients and projects in a fast-paced environment.

Experience

  • Bachelor's degree or higher.
  • At least 2–3 years' experience in an agency environment, ideally working across multiple clients and campaigns.
  • Proven track record of developing and delivering marketing campaigns, with a strong focus on digital strategy and measurable outcomes.
  • Strong grammar, clarity, and persuasive writing skills.
  • Experience adapting tone of voice across multiple brands and industries.
  • Eye for design and understanding of how copy and visuals work together; experience with Figma, Canva, or similar is a bonus.
  • Curious and comfortable exploring AI tools (ChatGPT, Jasper, MidJourney, Adobe Firefly, etc.) to enhance creativity and efficiency.
  • Education or property sector experience or a strong passion for these industries is a plus.
  • Highly organised, collaborative, and able to juggle multiple clients and projects in a fast-paced agency environment.

What about our team?

Social Garden is one of the fastest-growing agencies in the country, and we're on a mission to do great work while supporting our people to grow. We challenge each other to improve, ask the tough questions, and take the wellbeing of our team seriously. We're global citizens, we support causes we care about, and above all, we bring the good vibes.

Here, you'll be part of a team that values mentorship, creativity, and learning. You'll help shape campaigns that truly make an impact for clients, experiment with new tools and ways of working, and collaborate in a friendly, supportive, and fun environment where your ideas matter.

What about the perks?

Our offices are open, collaborative and fun To support you at work (and play) we offer some great perks: ample time off to relax and recharge, one week a year where you can work from a remote location (whether it's NYC or Guatemala is up to you). We love our staff and appreciate their loyalty. We have a program to reward them with an awesome holiday each time they hit their work anniversary (it gets better every year).

So you're a little different?

At Social Garden we believe that innovation and performance is driven by a team culture based on equality, empowerment, inclusion and respect. We welcome and encourage candidates of all backgrounds and identities to apply for the above role if you think you have the skills and attitude required to join the Social Garden team.

We acknowledge the Traditional Owners of the land on which we work – the Wurundjeripeople – and pay our respects to their Elders, past, present and emerging.

#J-18808-Ljbffr
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