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As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. If you'd like to embrace a world of opportunities, we'd like to welcome you to the world's most international luxury hotel brand.
We are now seeking a visionary and strategic Director of Sales and Marketing join our Intercontinental Adelaide Team. The ideal candidate will be a dynamic leader with a proven track record in driving sales, building brand awareness, relationships with key stakeholders and creating innovative marketing strategies to ensure the hotel is positioned competitively in the market, setting the stage for success..
Your day to day
As Sales & Marketing Director you'll contribute to our Executive Leadership team reporting to the hotel General Manager and be responsible for developing and implementing strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Key Responsibilities
- Develop and implement comprehensive sales and marketing strategies to achieve revenue goals for the hotel.
- Elevate the visibility and reputation of the brand through innovative marketing campaigns and strategic partnerships.
- Lead and mentor a high-performing sales and marketing team, fostering a culture of excellence and continuous improvement.
- Defining a clear and differentiated position in the market, driving Revenue Generation Index (RGI) improvements in line with business plans.
- Ensure alignment with the InterContinental brand, IHG One Rewards, and restaurant and bar to achieve low-cost book direct revenue, optimal mix of sales, market share growth, and brand preference.
- Collaborate with IHG Revenue Services, Marketing Shared Services, Brand team, Regional and Global Sales, Distribution, Loyalty and the broader IHG Commercial team to ensure alignment and consistency of work with brand standards, campaigns and IHG initiatives at all times.
- Drive channel performance through the management of digital and social media best practices, consulting on optimized hotel marketing content, and ensuring integrated use of new and existing IHG tools, platforms, and systems.
- Be responsible for compliance, management, and performance across websites, central reservation offices, global distribution systems, online travel agents and third-party platforms to increase revenue through direct low-cost system contribution.
- Lead and execute the long-term commercial strategy of the hotel ensuring alignment with brand standards and owner expectations.
- Proven experience as the lead sales & marketing role at a complex hotel and luxury brand.
- Exceptional leadership skills with the ability to inspire and develop a dynamic team.
- Expertise in digital marketing, branding, and strategic partnerships.
- Strong business acumen and commercially savvy, able to manage budgets effectively to achieve ROI for sales and marketing activities.
- Experience in setting sales targets, developing strategies and overseeing revenue management practices.
- Ability to work autonomously, be proactive and take accountability for workload and key deliverables.
- High level communication and relationship management skills, collaborating with a wide variety of stakeholders, both internal and external.
- Experience in Opera and Concerto preferred.
- Tertiary education within a Business, Marketing, Sales or Hospitality related field.
We give our people everything they need to succeed. From a competitive salary (130-150k Base Salary excl super) that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including dry clearning, impressive room discounts and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing
framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
So, join us and you'll become part of our ever-growing global family.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
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