Creative Strategy Lead

3 weeks ago

Sydney, New South Wales, Australia Greenstone Financial Services Full time

Join to apply for the Digital Creative Manager role at Greenstone Financial Services

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Join to apply for the Digital Creative Manager role at Greenstone Financial Services

Are you data-obsessed and able to identify high‑impact opportunities to grow profit within our digital media channels?
Are you an innovative thinker who can operationalise workflows and harness AI to help us deliver impactful digital creative at scale?

Join our innovative marketing operations team as a Digital Creative Manager to scale top-performing assets across all our digital channels

The team plays a pivotal role in ensuring we are getting the best out of our significant marketing operation, driving an efficient, effective delivery process that produces high‑performing assets at speed while uplifting operational efficiency across the department.

What You Will Be Responsible For

Turn data-driven creative insights into action by pinpointing high‑impact, profit‑driving opportunities across our digital media channels, and partnering with stakeholders to convert insights into a clear, efficient and effective creative roadmap
Operationalise creative workflows and harness AI to manage, develop, optimise, analyse, and produce impactful digital assets at scale
Rapidly test, learn and scale top‑performing creative across digital channels and regions

Key Responsibilities Of The Role Include

Develop a scalable creative analysis framework and dashboards that merge platform and transactional data to surface insights, track ROAS/CPL/CTL, and guide continuous optimisations
Design and run multivariate testing programs, leveraging AI for rapid asset generation and iteration across formats (static, UGC, video, animation, carousel) to accelerate learning and lift profit
Lead briefing, production, QA, and timely delivery of digital assets at scale, operationalising workflows and documentation, and aligning business KPIs through a continuous test-and-learn roadmap
Communicate insights and hypotheses regularly to stakeholders, facilitate data‑informed ideation sessions, and deliver monthly competitor creative intelligence with clear recommendations to sharpen strategy

What we're looking for?

Analytical thinker with a track record of using data to inform creative decisions and systematically optimise performance
Deep understanding of digital channels and the ability to adapt content to each platform's formats, algorithms, and best practices
Comfortable in a fast-paced environment with the ability to ideate, iterate, and deliver high‑quality content quickly
Experience leveraging AI tools or ability to source new tools to streamline and scale content production and testing
Exceptional relationship and stakeholder management that enables seamless cross-functional collaboration.
Sharp sense of trends and how to translate them into high‑engagement creative
Ability to design and execute performance-led creative strategies tied to commercial outcomes
Strong understanding of end‑to‑end creative development and production workflows
Tertiary qualifications in marketing or business
Excellent project management, prioritisation, and stakeholder coordination skills
Knowledge of financial services products and direct response principles (desirable)

Our Promise to Our People

We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That's why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer:

Fantastic employee benefits including flexi days, flexible working, annual $1200 travel/parking allowance & more.

State of the art building facilities including a dedicated & subsidised on-site company café (weekly free lunch) & on-site gym
Health & well-being initiatives and programs
Opportunity to take part in in-house leadership & emotional intelligence workshops
Quarterly award functions and a grand annual conference to recognise our people
Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks)

Who We Are

Greenstone distributes insurance products under trusted brands in Australia, New Zealand and Canada. Some of our brands are Buddy, Australian Seniors, New Zealand Seniors, OneChoice, Real Insurance, SPCA Pet Insurance, Prime Pet Insurance, North Cover, FiftyUp, Guardian and Choosi.

We are the leading distributor of direct Insurance products in the Australian insurance market. Since launching into the Financial Services sector in 2007, Greenstone has experienced a commanding volume of growth being recognised for our credible brands, customer focused values and people-driven work culture.

We are passionate about our core values, which contribute towards the positive culture that supports our employees, our customers and our community.

Location

Great central location in Norwest Business Park, Norwest, only a short walk from Norwest Metro station and also direct bus access from Parramatta and Blacktown.

Apply Now

If this role interests you, we would love to hear from you

Website: www.greenstone.com.au

Seniority level

Seniority levelEntry level

Employment type

Employment typeFull-time

Job function

Job functionDesign, Art/Creative, and Information Technology
IndustriesInsurance

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