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Media Effectiveness Manager
1 month ago
Job Description:
iProspect is a global digital-first end-to-end media agency. Its unique combination of media strategy, storytelling, digital expertise, and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for some of the world's most iconic brands through a network of over 8,000 media and performance specialists across 93 global markets.
Data in marketing and advertising is rapidly evolving, as is the technology used to leverage it. As clients prepare for a data-led, performance-driven world, they need help designing and implementing analytical solutions to ensure effective media investment and optimization.
We are now inviting applications for the role of Media Effectiveness Manager. You will join a specialized team partnering with a global client, working hands-on with data, digital, and measurement tools. This is a unique opportunity to be part of the iPro data & analytics offering, delivering value to an exciting new client and across the group.
The role:- Work with your key client's data and support the media team by delivering insights and recommendations.
- Translate client challenges into clear digital maturity models, roadmaps, and strategies.
- Collaborate with senior leadership to provide thought leadership, insights, and best practice recommendations for analytics and performance optimization.
- Drive Marketing Mix Modeling (MMM) initiatives using the client's global tool, finding optimal utilization strategies.
- Partner with the client's Measurement team to develop appropriate data and analytics frameworks to ensure success.
- Consult on best practices for data collection, ingestion, visualization, reporting, and measurement for media optimization.
- Strong understanding of media planning, buying, Performance Media, and analytics.
- Experience with data & analytics technology and platforms.
- Experience applying analytics to paid media, including the Google marketing stack, third-party measurement, ad servers, bid management solutions, and audience segmentation.
- Proven ability to build executive-level insights packs and dashboards that inform business and budgeting decisions.
- Broad knowledge of technology, from applications to infrastructure.
- Experience creating industry and category insights to support strategy development.
- The chance to work with a new global client alongside a high-achieving, motivated team.
- Flexible work arrangements and a $250 contribution to your home office setup.
- Volunteer leave and participation in company-wide events like One Day for Change.
- Five weeks of annual leave after two years of service and three wellness days per year.
- Opportunities for career development through our global online dentsu University.
Our culture: We foster a diverse and inclusive environment where employees can bring their whole selves to work. We believe this diversity drives innovation and better outcomes for our people, partners, and communities. We encourage applications from people of all backgrounds, ages, and abilities.
The salary range for this role is $104,000 - $108,000, inclusive of superannuation, depending on experience and skills.
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