Social Media

4 weeks ago

Melbourne, Victoria, Australia Young Gun of Wine Full time
Shape the Future of Wine Media:
  • Take the reins of social media for Australia's hottest wine community, connecting people with compelling wine stories and vibrant communities.
  • Meet and network with hundreds of Australia's most innovative winemakers, sommeliers, and wine professionals to champion hospitality and sustainability initiatives.
  • Join the team that has changed the face of Australian wine over the last two decades, supporting new talent and fresh perspectives on wine culture.
  • Play a key role in launching our eCommerce platform, driving the next phase of growth for Young Gun of Wine as we expand into online sales.
  • Your work will directly contribute to growing Australia's wine culture and supporting sustainable winegrowing practices, making it fun, exciting, and inclusive.
  • Enjoy a dynamic role that blends creativity in social media with event management, offering a variety of daily challenges.
Responsibilities:
  1. Social Media:
  • We're looking for a content creator with a flair for shooting and editing short format videos for social media platforms like TikTok and Instagram.
  • Develop and implement creative social media strategies, ensuring consistent delivery of engaging, on-brand posts across all channels, including YouTube Shorts.
  • Plan and manage a content calendar, ensuring timely delivery of posts that resonate with a wide audience.
  • Create and edit short-form video content specifically designed for social media, keeping up with platform trends and audience preferences.
  • Write compelling short-form captions, headlines, and taglines that spark meaningful connections with online communities.
  • Engage actively with online communities by responding to comments, messages, and mentions in a timely and authentic manner.
  • Monitor and analyze social media performance metrics to assess campaign effectiveness and adjust strategies for optimal growth and engagement.
Event Management:
  • Plan and coordinate weekly wine tasting events, featuring wines from a large number of wineries and attended by a panel of expert judges.
  • Liaise with wineries across Australia to ensure timely delivery of wine samples, following up as necessary to address delays or issues.
  • Actively reach out to wineries and stakeholders across Australia to secure participation levels and event success.
  • Create event run sheets and manage logistics, including setup, breakdown, and planning for required resources.
  • Prepare event materials, ensuring they are professional and align with brand standards.
  • Act as the primary point of contact for venues, panellists, and stakeholders, ensuring smooth communication and execution.
  • Maintain a centralized schedule for event planning, sample tracking, and deadlines to ensure all timelines are met.
Communication and Relationship Management:
  • Maintain proactive communication with wineries, panellists, and other stakeholders, ensuring all parties are informed and engaged throughout the process.
  • Approach outreach tasks with confidence and persistence to achieve results and maintain positive relationships.
Specific Skills and Experience Required:
  1. Social Media Expertise:
  • Proven experience managing social media platforms, with a focus on TikTok and Instagram, including proficiency in creating and editing short-form video content tailored for social media.
Event Skills:
  • Experience planning and coordinating events, including logistics, scheduling, and managing relationships with vendors and stakeholders.
  • Exceptional organizational skills and strong work ethic, with attention to detail to ensure seamless event execution.
Communication and Interpersonal Skills:
  • Strong communication skills, with the ability to interface warmly and professionally with diverse stakeholders.
  • Comfortable making outbound calls and performing proactive outreach to stakeholders, with a focus on achieving results and maintaining positive relationships.
Interest in Wine:
  • A genuine interest in wine and its culture; formal wine qualifications are not required, but enthusiasm for the industry is essential.
  • Fresh perspectives are encouraged Candidates from outside the wine industry who bring creativity and passion are encouraged to apply.

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