Social Media Specialist

3 weeks ago

Gold Coast, Queensland, Australia I Love Linen Full time

We look forward to meeting our newest creative force as our Social Media Specialist at our growing eCommerce business. This is a brand new role in a growing team. This role is hybrid, working from our inspiring office in Burleigh Heads (approx 2 days per week) while also offering flexibility from home.

Why I Love Linen?

With 13 years of heritage, I Love Linen has evolved into one of Australia's leading homewares brands. We're passionate about design, interiors, and creating products that elevate the everyday. We help our customers sleep and live better through our premium linen and homewares, and now we're looking for a Social Media Specialist to help bring our brand to life across digital channels.

About the Role

As part of our creative and marketing team, you'll play a crucial role in content planning and conceptualisation, with a particular focus on TikTok and short-form video strategy. You'll work alongside our existing Social Media Specialist, ensuring a collaborative approach to our social media execution while focusing on different areas of content strategy.

This role is hands-on and dynamic, requiring a mix of creative thinking, trend-spotting, and planning skills. You'll have a deep understanding of social media storytelling, platform-specific strategies, and engagement tactics to drive brand visibility and audience growth.

Key Responsibilities

Content Planning & Strategy

  • Develop and execute a TikTok-first content strategy, ensuring fresh and innovative concepts that resonate with our audience.
  • Plan and oversee a robust content calendar, aligning with product launches, campaigns, and seasonal moments.
  • Work closely with the Social Media Manager to brainstorm and refine creative ideas for TikTok and Instagram.
  • Stay ahead of platform trends, emerging formats, and viral content opportunities, adapting them for I Love Linen.

Creative Conceptualisation & Execution

  • Lead creative ideation sessions, ensuring content ideas align with brand storytelling.
  • Develop scripts and content outlines for TikTok and Reels, ensuring engaging and well-structured narratives.
  • Collaborate with internal and external creators to execute social-first content that enhances brand engagement.
  • Research and source UGC-style content ideas, ensuring our brand remains authentic and relatable.
  • Be ready and willing as needed to jump in front of the camera as well and behind.

Campaign Development & Engagement Strategy

  • Work with the Social Media Manager to support larger campaign activations, ensuring content is aligned across all platforms.
  • Provide strategic input on social content direction, helping to refine messaging and creative execution.
  • Ensure content is optimised for engagement, reach, and shareability across social platforms.
  • Track emerging social media trends, proactively identifying opportunities to incorporate them into the content strategy.

About You

  • 2+ years of experience in a social media-focused role, preferably in eCommerce or lifestyle brands.
  • Strong experience in conceptualising and planning social-first content, particularly for TikTok.
  • A deep understanding of content strategy, audience psychology, and engagement tactics.
  • A keen eye for social media trends, with the ability to translate them into engaging brand content.
  • Comfortable working in a collaborative role alongside another Social Media Specialist, ensuring a seamless workflow.
  • Experience in content research, ideation, and campaign support.
  • Strong organisational and communication skills, with an ability to manage multiple projects simultaneously.

Our Offer to You

If you're ready to be part of a high-growth, creative, and collaborative team, we'll reward you with:

  • A competitive salary package.
  • Generous staff discounts on the best linen bedding and homewares.
  • A supportive and inspiring work environment in Burleigh Heads with lots of fun team events.
  • A hybrid work model with flexibility.
  • Ongoing training and development to deepen your expertise in marketing and social media.
  • The chance to work alongside a passionate team, making a real impact in a fast-growing business with a 13-year heritage.

How to Apply

If this role excites you, and you're the perfect fit to bring fresh, engaging content to I Love Linen, we'd love to hear from you

Please submit your resume + examples of campaigns or social content you've created, along with a cover letter detailing why you're the ideal candidate for this role.

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Retail
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