Head of Brand Marketing, PR

Head of Brand Marketing, PR & InfluencerHead of Brand Marketing, PR & Influencer

ABOUT MESHKI

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

ABOUT MESHKI

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.
Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.
Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you'll achieve any goal you set your mind to.

ABOUT THE ROLE

This role exists to unify and elevate MESHKI's brand presence globally across all consumer touchpoints by leading the integrated functions of Brand Marketing, PR, and Influencer Marketing. The Head of Brand Marketing, PR & Influencer is the strategic driver ensuring that campaigns are culturally resonant, creatively world-class, and commercially impactful, while being flawlessly executed across every channel.

WHAT YOU'LL BE DOING

• Lead and own MESHKI's integrated Brand, PR & Influencer strategy, aligning with global growth objectives.
  
• Set clear objectives for campaigns and functions, ensuring cross-team alignment with Creative, Digital, E-Com, and Product.
  
• Provide creative and strategic direction for campaigns, PR activations, and influencer programs, approving concepts, talent, and messaging.
  
• Oversee brand marketing, partnerships, activations, and events, ensuring cultural relevance and commercial impact.
  
• Drive influencer and celebrity strategies, including talent selection, paid/organic campaigns, amplification, and ROI management.
  
• Align Brand, PR & Influencer priorities with broader business, acting as a key liaison across teams and executive stakeholders.
  
• Establish KPIs, monitor performance, and embed insights to optimise campaigns, reputation, and brand equity.
  
• Mentor and develop direct reports, fostering a collaborative, creative, and results-driven culture.
  
• Lead localisation strategies and global market expansion across AU, US, UK, EU, and Middle East, building partner networks.
  
• Champion innovation, long-term brand equity, and purpose-led storytelling across all brand, PR, and influencer initiatives.
  
  

WHAT YOU'LL NEED

• Senior leadership experience managing Brand, PR, and/or Influencer teams in fashion, luxury, or lifestyle brands.
  
• Proven track record in integrated campaigns across brand marketing, PR, and influencer programs with measurable results.
  
• Celebrity and influencer management experience, including talent selection, contracts, and campaign activation.
  
• Strong strategic thinking with the ability to translate business objectives into creative, market-facing initiatives.
  
• Global market experience, including localisation strategies across multiple regions (AU, US, UK, EU, Middle East).
  
• Data-driven decision making, with experience setting KPIs, analysing performance metrics, and optimising campaigns.
  
• Exceptional stakeholder management, including experience presenting to executive teams and aligning cross-functional priorities.
  
• Creative leadership and brand storytelling, ensuring campaigns are culturally relevant and commercially effective.
  
• Budget and financial management experience for high-value campaigns, partnerships, and global initiatives.
  
• Excellent communication and mentoring skills, with experience developing and inspiring high-performing teams.
  
  

Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesRetail Apparel and Fashion

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