Communications & Public Relations Advisor

Communications and Public Relations Advisor

• Be a part of a high performing team for an iconic organisation with excellent staff benefits.
• Newly created position within the Commercial Operations & Partnerships department.
• Be a key storyteller for the MCG, Melbourne Cricket Club and the Australian Sports Museum.
  
  

The Melbourne Cricket Club (MCC) has the public responsibility of managing one of the largest and most successful stadiums in Australia and the world - the Melbourne Cricket Ground (MCG). The MCG is more than just a stadium; it's an Australian icon and a meeting place for generations past, present and future.

The MCG hosts more than 70 major events and attracts over three million visitors annually. The MCC is the largest sporting club in the country with over 150,000 members and also manages 13 sporting sections with participation over 2,600. The Australian Sports Museum (ASM) has its home at the MCG, celebrating the country's rich sporting history, which is also managed by the MCC.

About the team and role

The Commercial Operations & Partnerships Department is responsible for the MCC's marketing initiatives, communications, publicity, issues management, community partnerships, corporate sales, business development, advertising, merchandise, and commercial arrangements with sponsors, suppliers, and partners.

A new unique opportunity has been created for an experienced Communications and Public Relations Advisor. Reporting to the Executive Manager (EM) - Corporate Affairs, Marketing & Community, this role's goal is to oversee the generation of favourable publicity for the Melbourne Cricket Club, the Melbourne Cricket Ground, MCC Foundation community partnerships, and the Australian Sports Museum to a variety of audiences utilising a combination of mass media, digital, and social media channels.

Key responsibilities of the Communications and Public Relations Advisor include (however not limited to):

• Communications and PR support for tourism, sustainability, facilities, membership, community partnerships, Reconciliation Action Plan, Diversity and Inclusion, sponsorship and hospitality.
• Co-ordinating and delivering effective and engaging publicity campaigns for owned and earned channels.
• Writing and distributing media releases and statements.
• Assisting with media enquiries and liaising with organisational spokespeople for comment.
• Assisting senior personnel with speech writing as required.
• Maintaining Language and Grammar Style Guidelines.
• Ensuring all fact sheets are current and regularly updated as well as generic promotional copies are written aligned to brand guidelines.
• Providing support for Government requests and matters.
• Contributing to collaborative announcements with MCC stakeholders and partners.
• Facilitating and supporting media familiarisation visits.
• Collaborating with the Digital Communications team to ensure alignment of all external communications.
• Providing copywriting to internal and external publications produced by the Corporate Affairs, Marketing, and Community team.
• Cultivating and maintaining a comprehensive list of media contacts in an online system.
• Researching, writing and submitting award submissions on behalf of MCC, MCG, and the Australian Sports Museum.
• Utilising media monitoring methods and reporting on publicity activities.
• Providing regular reports on achievements and results of activities and projects.
• Developing an excellent knowledge of MCC and MCG operations, including the Australian Sports Museum.
• Developing awareness of current-day issues affecting both the club and the stadium.
• Leveraging promotional opportunities for the benefit of the MCC and community partners.
• Developing and maintaining strong working relationships with community partners and stakeholders for positive outcomes for the MCG, MCC, and the Australian Sports Museum.
• Complying with MCC OH&S requirements and taking reasonable care for their own safety and the safety of others, including patrons, contractors, etc., who may be affected by their actions.

To be successful in this role, you will have a minimum of three years' employment experience in public relations, communications, and journalism or an equivalent field. A university qualification in communications, public relations, journalism, or another relevant field is required.

It is essential you also have the following:

• A background within the tourism, sport or stadium industries will be looked upon favourably.
• Experience in contributing content (including video) to social media and websites.
• Experience in preparing written reports.
• Exceptional stakeholder relationship management.
• Exceptionally high attention to detail, specifically in editing and proofing written communications.
• Demonstrated ability to provide copywriting for internally produced publications.
• Demonstrated ability to co-ordinate and deliver an effective publicity campaign.
• Strong research and writing skills.
• Interest in the sports and event industry is preferred.

For a more detailed description of the role, please refer to the position description link on this page.

If this interests you and you have the experience, qualification, and the skillset outlined above, we would love to hear from you. You can do this by submitting your application including a cover letter, a current CV, and completing the online questionnaire by clicking on the 'Apply' link on this page.

Applications close on 6April 2025. Please note this ad may be withdrawn prior to the closing date depending upon the volume of applications received.

***Please note, agency submissions will not be considered for this position***

The Melbourne Cricket Club is committed to creating a diverse, inclusive, and welcoming working environment. We actively support and encourage people of all backgrounds; gender, age, ethnicity, race, cultural background, First Nations, disability, religion, and sexual orientation to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. We provide adjustments including alternate formats to the recruitment process for candidates including individuals with disability. If you require an adjustment to be made during the recruitment process (including alternate formats) or have an enquiry about the support provided, please contact the People & Culture Team on recruitment@mcc.org.au if this is your preferred method of communication (no applications will be accepted via this mailbox. All applications need to be submitted through our online system via the ad application).

To ensure the safety and wellbeing of our staff, contractors, and patrons, as part of the conditions of the offer of employment, successful candidates must have had two doses of an approved COVID-19 vaccine or provide evidence of a lawful exemption. The MCC will discuss the exemption & your personal circumstances with you.

The MCC is committed to providing a safe and welcoming environment for everyone including children & young people and has zero tolerance for child abuse and harm.

As part of our pre-employment checks, this role is subject to relevant background checks including National & International police checks, right to work in Australia & Victorian Working with Children checks.

STAFF BENEFITS - Step into Flex - please click here for more information

STAFF BENEFITS - Work Perks - please click here for more information.

MCC Charter (Our Mission & Our Values) - please click here for more information.