Digital Marketing Specialist

From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.

Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you're encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being "right at home".

• Exciting opportunity in our Digital Marketing Team
• Be a part of a fast-paced, collaborative team
• Flexible hybrid role - Docklands based office & the comfort of your own home
  

Myer is looking for a Digital Marketing Specialist to join our digital marketing team. In this role, you'll accelerate insight generation by leveraging data across the Myer Group, ensuring our media strategies are both efficient and impactful.

About the role:

• Develop a deep understanding of the role of digital marketing and media channels for our customer, as well as the customer journey across our core ecommerce websites.
• Drive regular reporting and analytics for the team across multiple digital marketing channels
• Demonstrate strong data governance, develop processes and workflows across the team to automate reporting and drive efficiency
• Use technology such as Google BigQuery and data visualisation platforms to enhance the way we analyse data at scale and report back to the business
• Strengthen Myer's addressable marketing capabilities through the integration of marketing technology, precise audience segmentation, and utilising first-party customer data to deliver impactful results.
• Develop and optimise an attribution framework which provides an omnichannel view of digital marketing's financial contribution to the business
• Drive and collaborate on new projects, delivering innovation and growth · Develop our insights product with the assistance of the Senior Digital Marketing Manager, driving new revenue streams for the Myer Group.
• Support the team with ad-hoc tasks in the areas of research, analysis, planning and administration
• Assist with driving a data-driven culture
  

About you:

• Essential:
  • Demonstrable experience in a previous role involving data/analytics
  • Strong communicator, both written and verbal
  • Demonstrable proficiency working with Microsoft Excel to make sense of data
  • Comfortable working with numbers - strong mathematical skills and attention to detail
  • Highly analytical and driven by data; always asking 'why' and looking to learn
  • Eager to get involved in new projects and broaden knowledge at all times
    
• Desirable:
  • Prior experience using SQL within Google BigQuery
  • Experience with data visualisation platforms e.g. Tableau, PowerBI, Looker Studio or Microstrategy
  • An understanding of the digital marketing landscape and associated performance metrics
  • Experience working within digital marketing or analytics platforms, especially Google Analytics
    
    

Benefits to you:

• Generous team member discounts on all Myer products, including team-member exclusive discounts.
• Access to lifestyle leave and volunteer leave - arrange work around your life, not life around work.
• A supportive leadership and team network to set you up for success.
• Career growth and succession opportunities across the business.
  

Here, you're not only an employee. You're a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we're all about making your work life meaningful. We want you to experience life's special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.

Wherever you are and wherever you're going, we'll meet you there and get you to your destination. With your enthusiasm and our support, we're fully committed to helping you thrive and flourish. The future lies in your hands.

Welcome Home