Web Experience Specialist

Job Type: Maximum Term Contract - Full time

Location: Geelong

Job Category: Marketing

Remarkable people; remarkable career.

Are you ready to rediscover remarkable and make a positive impact on people's lives? At GMHBA, every day brings an opportunity to empower and support communities to live well. Join us to be part of something meaningful and discover the remarkable benefits of working at GMHBA.

GMHBA takes pride in being an Australian not-for-profit health insurance and healthcare company that truly values its members. For a rewarding 90 years, we've been dedicated to serving the community and as a result have become one of Australia's leading regionally based private health insurers. We live and breathe exceptional care and are dedicated to making GMHBA a remarkable place to work. We value building connections, embrace individuality, and maintain a supportive, performing culture. GMHBA offers a flexible workplace, a community-focused culture, and a great regional lifestyle

What you'll do:

• Craft compelling, user-friendly web content for multiple brands, using our CMS

• Apply smart SEO strategies to boost our online visibility

• Ensure the end-to-end experience is supportive and consistent for users as they navigate our digital channels

• Collaborate with cross-functional teams to deliver consistent digital experiences aligned to our brand and tone of voice

• Leverage data and member insights to optimise user journeys

• 12-month fixed term contract

Why Join Us?
Be part of a forward-thinking team that values innovation, collaboration, and continuous improvement which is all aimed at making healthcare better for our members.

About you
Mandatory

• Tertiary Qualification within a related discipline, i.e. marketing, commerce, UX design.

• 5 years + experience in a similar role with a proven track record in digital experience.

• A passion and successful track record in the development of digital strategies aimed at enhancing member experience and retention.

• Advanced SEO copywriting skills.

• A deep understanding of accessibility and inclusivity in content design.

• Empathy and communications skills to advocate for users with clear, concise copy that understood exactly what users needed to know at just the right moment to move through a screen or complete a task.

• Comfortable working with ambiguity and changing priorities in a fast-paced environment.

• Passionate about the digital experience with knowledge of digital design, UX design, content writing and content management.

• Exceptional communication and collaboration skills.

• Strong research and analysis skills.

Highly desirable

• Private Health Insurance, financial services or relevant industry knowledge.

• Proficiency in Optimizely CMS or similar Content Management System

• Competent Salesforce Marketing Cloud user

If you believe you would be a great fit but don't quite tick all the boxes, we encourage you to apply.

Let's get started.
Submit your application online today. Applications close 4th September 2025.
If you have any questions about this position or the recruitment process, please reach out to the careers team at careers@gmhba.com.au

At GMHBA, we are committed to building a diverse and inclusive workplace where everyone feels respected, valued, and empowered to be their authentic selves. We believe that inclusion strengthens our organisation, enriches our culture, and allows us to better support our members, patients, and communities.We actively welcome and encourage applications from people of all backgrounds, identities, and experiences.

In submitting an application, you agree that you have read and accepted the terms and conditions of our recruitment privacy statement: gmhba.com.au/privacy.