Digital Marketing Specialist

1 week ago

Melbourne, Victoria, Australia Surf Life Saving NSW Full time
Overview

We are seeking a Digital Marketing Specialist to manage websites, paid search, and social media strategies, and deliver engaging digital marketing campaigns that enhance visibility, improve customer experience, and drive growth. This pivotal role will drive the evolution of our B2B/B2C e-commerce and marketing initiatives across several of our profit-for-purpose business units, including first aid training, professional aquatic safety and UAV (drone) services.

What's in it for YOU
  • Contribute to a 'for purpose' organisation
  • Flexible and hybrid working options
  • An extra paid day off around Christmas time
  • Time in Lieu for extra hours worked
  • Continued learning and development opportunities
  • Onsite parking
  • Laptop and phone
  • Employee assistance program (EAP) for health and wellbeing
  • Positive, driven and supportive organisational culture
  • Boost your take home pay with Salary Packaging benefits
  • Paid Parental Leave for primary and secondary carers
  • Modern bright facilities with excellent staff amenities
Key duties
  • Supporting the development of campaign strategies and contributing to execution across various digital channels
  • Developing and executing paid and organic content strategies to drive brand love and commercial impact
  • Assisting in implementing and driving digital initiatives, including e-commerce projects
  • Leading website development and implementing SEO optimisation to enhance visibility and engagement
  • Planning, creating, and scheduling engaging email marketing campaigns (eDMs)
  • Monitoring and analysing campaign data to identify trends, opportunities, and areas for improvement
  • Helping to collect, analyse, and leverage CRM data to refine marketing efforts and track audience engagement
  • Tracking, analysing and reporting on SEO KPIs, including organic traffic, rankings, CTR, and conversions
What you'll need
  • A solid digital marketing skill-set with expertise across content creation, social management, analytics, CRM systems and marketing automation
  • Experience designing and managing a holistic digital marketing strategy with an emphasis on lead generation, customer acquisition and retention
  • Experience in website development and management
  • Experience designing and implementing SEO strategies that promote organic growth, boost traffic, and increase conversions
  • Ability to drive high value traffic to our websites through owned and paid channels
  • Solid understanding of e-commerce operations with hands-on experience using platforms
  • Experience with CRM platforms and customer lifecycle marketing, with a focus on creating and optimising customer journeys
  • Ability to design and implement a social media marketing strategy and manage content creation
Desirable skills and knowledge
  • Several years' experience delivering targeted marketing communications to segmented audiences
  • Experience in Salesforce CRM platform, Pardot or similar
  • Proficient in WordPress CMS management
  • Experience with Meta Ads Manager, Google Analytics, Canva, and email marketing tools
  • A degree in Marketing, Digital Media, or a related field is highly regarded
Who we are looking for
  • A proactive self-starter who thrives in a fast-paced, purpose-driven environment
  • Enjoys working collaboratively with diverse teams and stakeholders
  • Outcome-focused and data-driven, with a test and learn mindset
  • Strong written and verbal communication skills, with a knack for storytelling
Location

Belrose, NSW and Hybrid work option


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