Head of Memberships

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Florence Guild is proud to unveil its most anticipated venture to date: The Sandstones Club by Florence Guild - a distinguished private members club housed within The Lands by Capella, at the heart of Sydney's landmark Sandstone Precinct.

Located in the heritage-listed Department of Lands building, one of Sydney's most iconic architectural treasures, The Sandstones Club sets a new benchmark for private clubs in Australia. Surrounded by world-class dining, cultural institutions, and directly connected to the city's transport network, this is a place where privacy meets prestige, and where thoughtful design creates space for meaningful exchange.

The Sandstones Club will be home to a discreet, exclusive community of leaders, creatives, and cultural influencers. With programming that includes intimate private events and Florence Guild's signature speaker series known as Florence Guild Presents, the club's mission is to reimagine the future of work and community—bringing together individuals who are united not by industry, but by intent.

We are seeking a highly driven, strategic, and culturally attuned Head of Memberships (Business Development Sales Manager) to lead membership acquisition and community curation for The Sandstones Club. This is a pivotal role responsible for shaping the fabric of the club's founding member base, and for establishing a pipeline of influential individuals aligned with the club's values and ambitions.

You'll be the face and force behind our membership growth—blending refined sales instincts, an appreciation for discretion, and a deep understanding of cultural capital. This role sits at the intersection of business development, relationship management, and brand storytelling. The ideal candidate is not only commercially minded but also deeply passionate about people, connection, and cultivating spaces where ideas thrive.

Key Responsibilities

• Membership Acquisition & Growth - lead the strategy and execution for acquiring founding and ongoing members, including identifying, engaging, and converting high-calibre individuals into the community.
• Network & Community Curation - develop and maintain relationships with key connectors, tastemakers, and aligned organisations to build a robust referral ecosystem.
• Sales Pipeline Management - design and manage a high-touch membership sales funnel, from prospecting and qualification through to onboarding and long-term engagement.
• Brand Representation - act as an ambassador for The Sandstones Club by Florence Guild, articulating the vision, value, and experience of the club to prospective members, stakeholders, and partners.

What We're Looking For

• 3+ years of experience in business development, partnerships, membership, or client-facing sales—preferably in luxury, hospitality, private clubs, or lifestyle brands.
• Not just experience, but a valuable network—ideally with ties to luxury brands, lifestyle leaders, or high-net-worth individuals.
• A rare blend of commercial acumen and emotional intelligence—someone who can sell with subtlety and lead with integrity.
• Exceptional communication and storytelling skills, with a natural ability to build trust and rapport.
• A deep appreciation for quality, discretion, and intentional community-building.
• Comfort operating in a launch-phase environment, bringing an entrepreneurial mindset, strategic agility, and a proactive, hands-on approach to building from the ground up.

What We Offer

• The opportunity to play a founding role in one of Sydney's most exciting new ventures.
• A stunning work environment inside one of the city's most architecturally significant buildings.
• Access to a rare and influential network through Florence Guild's extended community.
• A culture grounded in excellence, elegance, and purpose.

Please Note: Unrestricted Australian working rights are required for this position.

Who We Are

We curate spaces and experiences that are inspiring a renaissance in how we live, work, and connect. We cater to thinkers, innovators, and lifelong learners; to those who seek elevated environments that pave the way for a more connected and curious future. Whether you find yourself in one of our meticulously designed clubs, dining in our experiential restaurants, drinking in our concept bars, browsing our retail boutiques, or attending our events, you'll encounter Florence Guild at every touchpoint.

Florence Guild turns everyday spaces into connected precincts that, from morning to night, people do not want to leave. Our premium spaces include The Sandstones Club by Florence Guild, Work Club, Freyja, Valhalla Bar, Sagas Cafe, and experiences led by Florence Guild Presents, Florence Guild Concierge, Florence Guild Wellness, and Florence Guild Connectivity. Learn more at www.florenceguild.com.au and follow us on Instagram and LinkedIn.

Salary match | Number of applicants | Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a business development manager?
• Do you have experience in a sales role?
• Do you have experience in a role which requires relationship management?
• Which of the following Customer Relationship Management (CRM) systems do you have experience using?
• How many years' experience do you have in the hospitality & tourism industry?

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