Digital Marketing Coordinator

3 weeks ago

Melbourne, Victoria, Australia The Sporting Globe ® Full time

We're seeking a Digital Marketing Coordinator to lead the execution and performance of Signature Hospitality Group's digitally led marketing programs.

This role is ideal for a performance-driven marketer who appreciates the importance of brand building and full-funnel marketing.

You'll be responsible for managing always-on and campaign-based digital media for the group's house of brands (Sporting Globe, TGI Fridays, Varsity, and more to come), working closely with internal teams and agency partners to drive growth.

PRIMARY RESPONSIBILITIES

  • Contribute to the group digital media strategy, while overseeing digital media channel performance across platforms such as Meta, Google Display & SEM, Uber Eats, Programmatic Video, Audio & OOH.
  • End-to-end campaign execution involvement, including planning, briefing, optimisation, and reporting.
  • Manage and evolve the end-to-end execution of performance-led campaigns and interventions across Paid channels, while collaborating with Owned & Earned channel owners.
  • Collaborate with internal stakeholders including the Digital Team, Brand Teams, Operations, Franchise Partners, and external agencies to align on goals and deliverables.
  • Champion a test-and-learn approach, using data and insights to continuously optimise performance and evolve the media mix.
  • Align marketing tactics with business objectives and customer journeys, from awareness through to conversion and loyalty.
  • Stay ahead of digital trends, platform updates, and best practices to maintain an effective and market-leading media mix.

KEY SELECTION CRITERIA

  • 3+ years experience in digital marketing roles, with a strong emphasis on digital media and performance marketing.
  • Comfortable working across a broad channel mix, with a sound understanding of top-of-funnel brand, bottom-of-funnel performance tactics, and how they can work together.
  • Proven hands-on experience managing digital advertising campaigns and working with agency partners and/or vendors.
  • Experience with brands that have physical locations and digital lead generation (e.g., hospitality, retail, QSR, fitness) is highly desirable.
  • Demonstrated analytical skills with the ability to interpret data and translate insights into action.
  • A growth mindset, curiosity for your craft, and a passion for the category.
  • Ambitious and open to expanding your remit as the business grows.
  • Excellent communication and stakeholder management skills.

BEHAVIOURAL COMPETENCIES

  • Customer focus
  • Company pride and team loyalty
  • Confidence and enthusiasm
  • Professionalism and expertise
  • Compassion and humanity
  • Commitment to goals and results

WHY JOIN THE TEAM

  • Competitive remuneration package.
  • Rapidly expanding business with opportunities to progress within the company and across brands.
  • Opportunity to make a significant impact on revenue growth.
  • A fun and energetic team environment.
  • Be celebrated through recognition, birthdays, team events, lunches, and more
  • Training and development.
  • Fully stocked kitchen with snacks and drinks.
  • Discounts across The Sporting Globe and TGI Fridays network.

OTHER INFORMATION

  • Although the position is mainly worked between Monday to Friday, evening and weekend work may be required.
  • Travel to interstate and remote/regional areas may be required.
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