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Paid Media Specialist
1 month ago
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At Aspire Early Education & Kindergarten, we pride ourselves on delivering exceptional childcare services throughout Melbourne and its surroundings. Established in Victoria in 2017, we've grown to 30 centres and are on track to open 10–15 more in 2025. With continued expansion across Victoria and Western Australia, now is the perfect time to join our dynamic Marketing Team.
We are looking for a Part-Time Paid Media Specialist for a 6-month contract to support our national growth. If you are an energetic, forward-thinking, and results-driven individual with a passion for paid search advertising (SEM), and thrive in a fast-paced, collaborative environment, we invite you to join our team. Play a key role in driving enrolments, increasing brand visibility, and contributing to our continued success in the childcare industry.
What You'll Do
Manage and optimise paid search campaigns across Google Ads (Search, Display, Performance Max) and paid social campaigns (Meta ads) and to drive high-quality leads
Launch geo-targeted and new centre campaigns to support enrolments and increase brand awareness.
Conduct keyword research, adjust bidding strategies, and refine audience targeting to maximise ROI.
Monitor performance metrics like CPL, CTR, ROAS, and conversion rates using Google Analytics and Tag Manager.
Run A/B tests on ad copy, landing pages, and strategies to enhance campaign performance.
Work closely with the marketing team to align campaigns with national events, local needs, and brand goals.
Ensure all ad content meets Aspire's brand standards and resonates with our target audiences.
Deliver actionable insights and recommendations to continuously improve paid media outcomes.
About You
3–4 years' experience in paid media, managing Google Ads (Search, Display, Performance Max) and Meta Ads campaigns
Strong understanding of CPL, ROAS, CTR, CPA, and performance optimisation
Confident using GA4, Google Tag Manager, and Meta Business Suite for tracking and reporting
Experience running A/B tests and refining campaign strategies based on data insights
Knowledge of LinkedIn Ads and understanding of SEO/organic social for cross-channel support
Excellent communication skills and ability to work collaboratively across marketing teams
Why Aspire?
Up to 50% childcare discount at any Aspire Early Education Centre
24/7 Employee Assistance Program (EAP)
Paid birthday leave
Monthly team lunches and regular social initiatives
Genuine opportunities for career development and progression
Join a supportive, values-led culture with a people-first focus
At Aspire, we're committed to creating a safe, inclusive, and empowering environment for all children and employees. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people with disability, and those from culturally and linguistically diverse backgrounds.
Aspire Early Education has zero tolerance for child abuse and a strong duty of care to protect children in both physical and digital environments.
Unlock job insightsSalary match Number of applicants Skills match
Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Paid Media Specialist? Which of the following online advertising methods do you have experience with? Do you have experience with Search Engine Marketing (SEM)?
At Aspire Early Education & Kindergarten, we strive to provide high quality education and care, delivered by professional passionate educators. Each child's journey is unique, and we tailor every early childhood journey to each child's individual needs.
We pride ourselves on delivering exceptional childcare services throughout Melbourne and its surroundings, and at our first centre in WA, Baldivis. Established in Victoria in 2017, we currently have over 27 operational centres and have a pipeline of a further 30 centres to be rolled out over the next 2-3 years.
Join our team and be a part of our journey
At Aspire Early Education & Kindergarten, we strive to provide high quality education and care, delivered by professional passionate educators. Each child's journey is unique, and we tailor every early childhood journey to each child's individual needs.
We pride ourselves on delivering exceptional childcare services throughout Melbourne and its surroundings, and at our first centre in WA, Baldivis. Established in Victoria in 2017, we currently have over 27 operational centres and have a pipeline of a further 30 centres to be rolled out over the next 2-3 years.
Join our team and be a part of our journey
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