Digital Performance Marketing Specialist

Posted Tuesday 24 June 2025 at 2:00 pm

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy

The Role :

We're looking for a Digital Performance Specialist to lead paid digital marketing across key channels, including Google Ads, Meta, TikTok, and Pinterest. You'll drive customer acquisition, engagement, and revenue through full-funnel campaign strategies across both Skechers and Dr. Martens .

This is a hands-on, performance-focused role suited to someone who thrives on data, testing, and continuous optimisation. You'll work closely with Brand, eCommerce, Creative, and CRM teams to ensure campaigns align with trade priorities and customer goals.

Reporting to the Head of eCommerce and operating as an individual contributor, you'll manage campaigns end-to-end — from audience targeting through to landing page experience, in partnership with the digital team. You'll also help shape SEO strategy and ensure paid and organic activity are working in sync to maximise results.

Your key responsibilities include but not limited to:

• Lead campaign strategy, execution, and optimisation across Google Ads (Search, Shopping, Display, YouTube), Meta, TikTok, Pinterest, and other key platforms
• Manage budgets and bidding strategies with a focus on profitability, efficiency, and customer growth
• Build audience segments and use our CDP (Amperity) for precision targeting and remarketing
• Manage Google Merchant Centre and optimise product feeds for Shopping performance
• Partner with brand and ecommerce teams to align campaign execution with trade calendars and customer journey improvements
• Deliver actionable reporting and insights via GA4 and Looker Studio dashboards
• Test and iterate on creative, copy, placements, and formats for continuous performance gains
• Stay up to date with platform changes, industry trends, and best practices
• Stay across industry trends and platform changes to keep performance efforts future-focused

What we are looking for:

• 3–5+ years' hands-on experience running paid digital campaigns in ecommerce or retail
• Advanced knowledge of Google Ads, Meta Business Manager, TikTok Ads Manager, and Shopping feeds
• Experience managing six-figure budgets across acquisition and retention campaigns
• Proficiency with GA4, Looker Studio, and digital performance KPIs
• Strong analytical mindset with a track record of delivering ROAS and efficiency improvements
• Collaborative and organised, with the ability to manage competing priorities in a fast-paced retail environment
• Passion for digital performance marketing, customer behaviour, and driving results

You'll be joining a future-focused, growth-oriented team at one of the world's most recognisable footwear brands. With access to leading marketing tech, strong cross-functional support, and the chance to help shape how we scale digital performance, this role offers the opportunity to make a meaningful impact from day one.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.