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Senior Marketing Specialist

4 weeks ago

Perth, Western Australia Stopgap Limited Full time

THE COMPANY:

Our client is a trusted global digital health services and solutions provider used by hospitals, healthcare providers, allied health professionals, aged care and community care organisations. They're currently on the lookout for aSenior Marketing Specialistto join their team on a6-month contract.

THE ROLE:

Reporting to the Head of Marketing, you'll play a key role in supporting the development and execution of growth marketing strategies. From crafting compelling value propositions to delivering integrated, data-led campaigns, this role offers great variety and purpose.
Your main responsibilities will include:

  • Supporting quarterly portfolio marketing plans and helping to deliver integrated acquisition and lifecycle campaigns to drive growth across a global portfolio.

  • Conducting market research and competitor analysis to keep across industry trends and inform marketing strategy.

  • Designing and executing targeted product and brand campaigns, aligned to the customer journey, with a strong focus on demand generation.

  • Creating strategic digital campaign content and assets that can be rolled out across the business.

  • Managing content to ensure it's on-brand, consistent, accessible and optimised for chosen channels.

  • Helping shape and tell the company's strategic story across customer touch-points, from the website to campaign materials and key collateral.

  • Working closely with agencies and stakeholders to ensure marketing activity is delivered on time and to brief.

  • Keeping track of spend and ensuring it aligns with the marketing budget.

  • Managing and updating content across the company intranet and website, including brochures, case studies, video, image libraries and brand templates—ensuring the appropriate legal and stakeholder approvals are in place.

  • Producing high-quality written and video content in partnership with internal and external teams.

  • Exploring new platforms and bringing fresh thinking to ways of working.

ABOUT YOU:

We're looking for someone with a degree in Marketing (or a related field) and proven experience in B2B marketing, ideally within the software, health, finance or tech space.

  • Experience in marketing complex ICT solutions such as cloud, security and applications is highly regarded

  • Strong background in delivering cross-channel campaigns, including both digital and traditional channels

  • Confident working to KPIs and marketing objectives

  • Great communicator who can collaborate effectively with stakeholders at all levels

If you're a commercially minded B2B marketer with a knack for storytelling and campaign delivery and you're open to a contract role, we'd love to hear from you.

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