Digital Business Analyst

We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like-minded individuals

Job no: 999593
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Digital

We're looking for a Digital Business Analyst for a 12 month fixed term contract, to support our Product team in bringing to life innovative solutions that transform how our customers search, discover, and interact with our products.

As a key member of our cross-functional product team, you'll help drive experimentation and optimisation initiatives within a critical part of the customer journey. From identifying user pain points to defining feature requirements, you'll play a pivotal role in enhancing the product discovery experience and ensuring our solutions meet both business goals and customer needs.

Key Accountabilities

• Support the end-to-end product lifecycle by documenting requirements, user stories, and acceptance criteria.
• Collaborate with internal teams and external partners to define product specifications and ensure timely delivery.
• Ensure comprehensive documentation of product features, decisions, and updates for reference and clarity.
• Foster strong stakeholder relationships to align on product goals and outcomes, bridging communication between technical teams and business stakeholders for clarity.
• Leverage analytics tools to assess product performance and identify opportunities for optimisation within the customer journey.
• Support A/B testing and data analysis efforts, ensuring insights are used to inform product improvements.
• Work with the Insights and Analytics teams to evaluate customer feedback and metrics, implementing recommendations.

Key Capabilities

• Experience in a business analyst role, analysing customer journeys, gathering requirements, and delivering insights that drive product improvements.
• Familiarity with conversion rate optimisation (CRO) practices and data-driven methodologies to inform decision-making.
• Proficiency in analytics tools (e.g., Google Analytics, Tableau) and experience with A/B testing and CRO methodologies.
• Knowledge of digital product development processes, including UX/UI design principles and technical oversight.
• Familiarity with project management tools (e.g., Jira, Trello) to track progress and manage workflows effectively.

Why work for CRG?

The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

About CRG

Country Road Group is Australia's largest Lifestyle Brand Houses comprising iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realise their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Advertised: 12 Sep 2025 AUS Eastern Standard Time
Applications close: 10 Oct 2025 AUS Eastern Daylight Time