Cultural Research

Overview

We are seeking an ambitious Research & Insight Analyst who possesses a keen cultural sensibility and a "chronically online" mindset. This individual will be adept at unearthing inspiring cultural insights that align with our vision to be the foremost experts in social behaviour and culture, driving innovation, creativity, and effectiveness in our ideas.

The Research & Insight Analyst will collaborate with strategists and account service teams to cultivate deep cultural understandings and illuminate emergent trends from the social landscape. You will be instrumental in the nuanced interpretation of qualitative social data, identifying patterns in conversations, and translating these into profound insights for initiatives such as understanding brand affinity within online communities, tracking the evolution of cultural narratives, analysing emerging subcultures, monitoring reputation through the lens of lived social experiences, and developing deep empathy for diverse audience segments. The ideal candidate will possess the ability to discern the subtle shifts in online discourse and recommend proactive strategies that resonate with contemporary culture.

Key Responsibilities

• Cultural Insight Development & Social Listening: You have a sophisticated understanding of brand, digital, and social marketing, coupling deep knowledge of online platforms and social media. You can connect disparate social data signals and cultural fragments, movements and moments, and decode them into powerful, actionable insights.
• Immersing yourself in online communities, performing deep social listening, and parsing qualitative observations into compelling narratives that directly inform strategic recommendations and foster impactful discussions about cultural momentum.

Teamwork and Relationship Management

• You're an exceptional collaborator, working seamlessly with strategists and account service, to co-create frameworks for understanding cultural impact and aligning on methodologies for exploring the fluid nature of online discourse.

Cultural Impact & New Business

• You serve as an internal authority on social insights and cultural effectiveness, driven by an ongoing commitment to demonstrating the profound value of our work through a nuanced understanding of social dynamics.
• You contribute to new business efforts by showcasing our expertise in cultural insight development through thought leadership and pitching.

Reporting & Analysis Support

• From time to time, you will also be called upon to support various reporting needs, including preparation of social effectiveness and insight reports for clients, internal cultural trend briefings, and performance summaries for ongoing campaigns. Your input will ensure these reports are enriched with a deep understanding of social dynamics and cultural nuances.

Your Skills And Experience

• 3+ years of hands-on experience at a creative agency, research agency, or publisher, with strong emphasis on cultural analysis and social insight generation.
• 3+ years of experience collaborating with clients and translating complex social insights into strategic recommendations for marketing stakeholders.
• Functional understanding of social listening and cultural intelligence platforms (e.g., Brandwatch, Talkwalker) and tools for tracking online conversations, identifying emerging trends, analysing influencer resonance, and pulling public social data.
• Excellent project management skills with ability to work across multiple teams, clients, and timelines.
• Strong proficiency in Google Sheets, Google Slides, and AI tools (e.g., Gemini, ChatGPT).
• Passion for social and continued learning; ability to build and maintain credible relationships; clear and confident communicator with strong storytelling and presentation skills.
• Analytical, curious, collaborative, proactive, resourceful, flexible, open, accountable, and principled in integrity.
• Enthusiastic and energetic personality who contributes to the agency culture.

About Us

We are a global socially-led creative agency with unrivaled social media and influencer marketing expertise. With 1,300 people in 19 offices across four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We help our clients reach the right people in a strategic, relevant, and effective way. We value diversity of thought and experience, and welcome voices and talents not traditionally embraced by advertising.

Note: We Are Social will contact candidates via phone, email, or direct message via LinkedIn. Messages received via messenger services or from unverified accounts should be treated with caution. If you receive suspicious messages, contact lets.chat@wearesocial.net.

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Research, Analyst, and Information Technology
• Industries: Advertising Services

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