Digital Marketing Specialist

Posted: 18/07/2025

Closing Date: 16/08/2025

Job Type: Permanent - Full Time

Location: Darra

Job Category: Marketing

Thanks for considering embarking on a journey with Pillow Talk We call it a journey because for many of our colleagues that's exactly what it's been. Whether you're interested in a horizontal or vertical career path, the opportunities at Pillow Talk are abundant - not even the sky is the limit.

By way of brief introduction, we are a well-established, on-trend home décor and linen retailer. From humble beginnings (some 47 years ago), we've scaled to 72 stores across Australia and we'restill growingOur inspiration is drawn from the love and pursuit of comfort and immersing this beautifully simple concept into the lives of our customers. Home really is where the heart is, and for those of you who join us, that's just how you'll feel - at home

Now is your opportunity to be part of the Pillow Talk Fabric, by joining us in this highly exciting Digital Marketing Specialist (Email & SMS)role based at our enviable Darra Head Office. Are you passionate about crafting meaningful customer journeys? We're on the hunt for a CRM gun — someonewho's ready to take the reins and truly contribute to and own the execution of the CRM Strategy . We're looking for a strategic thinker, a sharp executor, and a creative storyteller who's eager to lead CRM as a key growth engine for the business. You'll report directly to the Digital Marketing Manager and work closely with a collaborative team of digital, social, and content specialists. With the right mix of curiosity, creativity and commercial savvy, you'll help shape how we speak to our customers — and bring new ones into the fold.

This is the perfect role for someone ambitious and passionate about retention marketing who's ready to lead and scale a channel as the business continues to grow.

A bit about you...

• Minimum 3 years' experience in CRM, lifecycle or retention marketing experience, preferably within eCommerce or retail sectors
• Strategic thinker with strong execution skills to identify opportunities to deepen engagement, retention and growth, and see it through to getting it live
• Proven ability to develop and execute comprehensive customer journeys across email and SMS channels
• Comfortable with briefing, writing and editing email content that aligns with our brand voice, bring the product to life and resonates with our audience
• Confident communicator capable of translating insights into action
• Exceptional attention for detail and strong organisational skills to manage multiple tasks and deadlines
• Skilled in analysing CRM and eCommerce metrics to uncover trends and drive improvement
• Hands-on experience in CRM tools, with a preference for Klaviyo experience
• Familiarity with eCommerce platforms like BigCommerce and Shopify, and Analytics tools such as GA4
• Passionate about marketing more broadly: you bring ideas to brainstorms, contribute to cross-channel strategy, and collaborate beyond your lane. Your channel doesn't operate in a vacuum – and you don't either

Why we think you should consider joining the Pillow Talk Tribe

• Competitive salary, which is open to experience
• Generous store discount after qualifying period – T&C's apply
• Free onsite parking
• Free access to onsite gym
• 100% Australian-owned and operated company
• Experience the advantages of our Flare partnership—Novated Leasing and a host of other benefits await
• One of the largest linen and homewares specialists in the country
• Opportunities for further learning andcareer growth
• Warm, friendly andsupportive work environment
• Passionate and knowledgeable team
• Family values and a culture of inclusivity and belonging

Our business is in a good place right now, but where we are going is even better For your chance to join the Pillow Talk Tribe apply below

We are a CircleBackInitiative employer, which means we commit to responding to every person who expresses interest in working for us.

Pillow Talk are dedicated to equal opportunities for all and we aim to ensure no job applicant or employee receives less favourable treatment because of, or is disadvantaged by, any conditions or requirements that aren't justifiable, therefore please do let us know if you need any reasonable adjustments made ahead of your interview.