Content and Marketing Coordinator

3 weeks ago

Gold Coast, Queensland, Australia Harmony Early Education Full time
Join Our Team: Content and Marketing Coordinator at Harmony Early Education

Are you a social media maven with a knack for crafting captivating content? Does the thought of shaping the digital presence of a leading Early Education brand ignite a spark in you? If you've been nodding along, your next career adventure awaits at Harmony Early Education

About Harmony

Harmony Early Education is at the forefront of early childhood learning, dedicated to providing exceptional educational experiences within stunning environments. Our Marketing Team is the creative heartbeat that fuels our brand's growth and visibility, and we're on the hunt for a Content and Marketing Coordinator to amplify our digital footprint. Plus, you'll be doing all this from our brand new, state-of-the-art head office facilities HarmonyHQ, designed to inspire creativity and foster collaboration.

The Role

As our Content and Marketing Coordinator, you'll wield the power of storytelling to create dynamic and engaging content across various platforms, with a significant focus on TikTok and other social media channels. Your mission is to captivate our audience, fostering a vibrant online community that grows with us.

Key Accountabilities
  1. Develop and manage dynamic digital content that delivers a cohesive, on-brand aesthetic, that's instantly recognisable and consistent across multiple channels including social media, website and more.
  2. Take charge of our social media calendar, ensuring our messages are engaging and strategically aligned to spread our vision and values.
  3. Analyze digital performance metrics, leveraging insights to refine and optimize our content strategy for greater engagement and effectiveness.
  4. Work with our network of childcare centres to maximise their social profiles inline with brand values and guidelines.
  5. Develop and manage a strong branding strategy for social media, embracing digital advancements and innovations to make Harmony Early Education stand out as leaders in our field.
  6. Collaborate with our videographer and other teams to determine campaign objectives, and craft unified and compelling marketing activations.
  7. Maximize consumer engagement with marketing content, making sure Harmony Early Education's presence is not only visible but meaningful and influential.
  8. Research market trends and developments relevant to campaign subject matter, to widen our marketing reach.
  9. Aid with the visual design of promotional materials.
About You
  1. You're a creative content creation wizard with a passion for social media, keen on staying up-to-date with industry trends, and have 2+ years of experience on digital media and social marketing platforms.
  2. Significant experience in social media marketing and creating high quality marketing content.
  3. A degree in marketing or a related field is highly desirable.
  4. Demonstrable knowledge of social media metrics, trends, and analytics, coupled with an exceptional analytical skill set to turn data into actionable insights.
  5. Strong understanding of TikTok and Instagram trends, with the ability to create engaging content, and familiarity with viral content strategies.
  6. Proficiency in digital tools and platforms, with a keen eye for design and the ability to adapt to emerging social media platforms.
  7. Excellent communication skills, both written and verbal, with the ability to provide clear instructions, engage and inspire, and adapt your narrative style to various audiences.
  8. Highly adaptable in a rapidly evolving social media landscape, with an eye for aesthetics and strong organizational and time-management skills, capable of managing competing priorities projects without dropping the ball.
  9. Independent yet collaborative, with a desire to contribute to a team dedicated to continuous improvement and excellence in early education, and the ability to quickly grasp and implement new trends and features.
Why Harmony Early Education?

At Harmony Early Education, we're more than just a team; we're a community passionate about making a difference in the early childhood education sector. We offer a supportive work environment, opportunities for professional growth, and the chance to be part of a meaningful journey, all within our innovative new headquarters designed to inspire and elevate your work every day.

Ready to leap into this exciting role and make a significant impact? Apply now to become the voice and vision of Harmony Early Education. Let's create something extraordinary together

To Apply

Please submit your resume and a cover letter detailing your experience with social media content creation (especially TikTok). We're excited to meet the next creative force to join our team

Harmony Early Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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