Editorial Producer

1 week ago

North Sydney Council, Australia Cover-More Group Full time

Zurich Cover-More helps people travel safely across the globe every day. We are there at every step of a traveller's journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well-known brands we partner with

We are seeking an editorial producer for a permanent full-time position based in North Sydney. You will craft engaging short-form content that maintains brand consistency, aligns with our positioning, and adheres to legal compliance standards.

Job Description

Job Summary:

As an Editorial Producer, you'll help drive direct-to-consumer travel insurance sales across Zurich Cover-More's APAC brands (Cover-More Australia, Cover-More New Zealand, and Blue Insurance Australia). You'll create engaging short-form content, ensuring brand consistency, alignment with positioning, and legal compliance.

This role combines creativity and strategic thinking, requiring experience as a digital or brand copywriter and the ability to adapt content across platforms.

Key Responsibilities:

  1. Collaborate with the Head of Content and D2C team to create and implement content strategies.
  2. Produce engaging short-form content across multiple channels (email, social media, app, SMS, website).
  3. Work with marketing, design, and product teams to drive customer engagement and conversions.
  4. Generate fresh content ideas and briefs for internal/external content producers.
  5. Edit, proofread, and ensure content aligns with legal standards and brand tone.
  6. Manage content calendar and ensure timely, high-quality execution.
  7. Co-manage content publishing across websites (Cover-More, Blue Insurance) to drive engagement.
  8. Ensure content is compliant, on-brand, and meets customer needs.
  9. Gather product insights from teams to improve content and address customer pain points.
  10. Monitor content performance and report metrics weekly and monthly.
  11. Analyze content effectiveness and refine messaging for better engagement.
  12. Ensure content is relevant, clear, and consistent with each brand's voice.

What you'll bring:

  1. 5+ years of copywriting experience, ideally 2+ years in an agency setting.
  2. Proven ability to write clear, engaging short-form content for various digital platforms (email, app, social, SMS, website).
  3. Strong creative writing, sub-editing, and communication skills.
  4. Ability to simplify complex information and tailor messaging to target audiences.
  5. Proficient in CMS, content production, and tools like MS Word, Excel, PowerPoint, GA4, and basic HTML.
  6. Experience in highly regulated industries is a plus. Strong understanding of digital marketing fundamentals, including customer journey and funnel stages.
  7. In-depth knowledge of social media platforms and their role in achieving business objectives.
  8. Excellent written communication skills, with the ability to craft compelling copy in various brand voices.
  9. Meticulous attention to detail, especially with grammar and style (Australian Style Guide preferred).
  10. Proactive, flexible, and self-starting with a sense of ownership.
  11. Curious about enhancing the travel experience through content and improving customer engagement.
  12. Familiarity with travel or insurance sectors is desirable, but willingness to learn is key.
  13. Capable of designing content strategies aligned with team and company goals.

So, why choose us?

We value optimism, caring, togetherness, reliability and determination.

We have more than 1500 employees worldwide: we're a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.

Job flexibility: We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid work week policy ensures our employees maintain work-life balance with the flexibility of 5 days in the office per fortnight.

Career growth: We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business

Take the time you need, for you and your community: We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for when you're sick), volunteer leave and a comprehensive paid parental leave scheme.

Travel and work with us: We'll help you keep travelling in your career, oh and quite literally with free travel insurance. We also offer great discounts through our extensive travel partnerships…so start planning for your next trip today

Diversity and inclusion: We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are.

Apply today and let's go great places together

#J-18808-Ljbffr

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