Marketing Automation Specialist

2 weeks ago


Brisbane, Queensland, Australia REA Group Full time
Marketing Automation Specialist (Salesforce Marketing Cloud)

REA Group Fortitude Valley, Queensland, Australia

Join or sign in to find your next job

Join to apply for the Marketing Automation Specialist (Salesforce Marketing Cloud) role at REA Group

Marketing Automation Specialist (Salesforce Marketing Cloud)

REA Group Fortitude Valley, Queensland, Australia

1 day ago Be among the first 25 applicants

Join to apply for the Marketing Automation Specialist (Salesforce Marketing Cloud) role at REA Group

  • Experience Hybrid working arrangements in a flexible environment
    • Melbourne or Brisbane based
    • Experience Hybrid working arrangements in a flexible environment
    • 12 month fixed-term contract

    We're REA

    REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.

    With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

    Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

    Where the team fits in

    The Marketing Automation Specialist sits within the Marketing Automation and Enablement team – which is a part of the broader Audience & Marketing team.

    The Marketing Automation and Enablement team is focused on creating the capability to enable best practice personalisation of experiences for consumers and customers enterprise-wide, through the development of people, processes and martech.

    We operate as a Centre of Excellence, providing operational and technical best-practice guidance and assistance to marketing teams and other group brands using martech platforms like Braze, SFMC HubSpot, or others, as required by the business.

    This role will support the enablement and delivery of customer lifecycle marketing programs in Salesforce Marketing Cloud for the purpose of driving awareness of products, reach revenue targets and maintain customer sentiment through best practice campaign and journey development/execution.

    The core areas the Marketing Automation Specialist will operate in are:
    • Campaign use-caseenablement
    • Marketing data management (in-platform)
    • Platform management
    • Campaign management
    • Campaign documentation

    Values we live by

    How we do our work is equally important as what we do. You'll feel it as soon as you join the REA family, our values are role modelled by our leaders, lived by our people and felt by our customers, consumers and communities. We are looking for someone who can:
    • Re-imagine it
    • Own it
    • Do it with heart
    • Inspire it
    • Do it as one team
    • Keep it real

    We encourage our people to find ways to deliberately practice these values in how you show up and how you go about what you do every day.

    What The Role Is All About

    The Marketing Automation Specialist (SFMC) supports REA's success in the following ways:

    Campaign Management And Builds
    • Work with the Lifecycle Marketing team and broader Marketing Automation Enablement team to define and refine business requirements for complex campaign and personalisation use cases across all customer products and lines of business
    • Build and development of sophisticated and personalised marketing campaigns and programs
    • Configure and customise Salesforce Marketing Cloud applications (Email Studio, Mobile Connect, Contact Builder, Automation Studio, Journey Builder & Web Studio) as per marketing campaign requirements.
    • Development of thorough QA test plans and effective bug/issue resolution
    • Maintenance and optimisation of programs and journeys to ensure optimal performance

    Data management:
    • Working with Campaign Managers, Specialists and the Audience & Insights team to refine new data or integration requirements
    • List management and maintenance

    Reporting:
    • Support with enabling business reporting solutions
    • Monitoring channel health and message volumes

    Operational excellence:
    • Participate in sprint planning and support with delivery management in Jira
    • Identify, optimise and develop efficiencies in operational ways of working - support the development of new frameworks, guidelines or process improvements
    • Maintain thorough documentation practices for all areas of work - ensure technical and campaign documentation is discoverable/accessible for key stakeholders.

    Solution design:
    • Provide support to Marketing Automation, Product, Data and Tech stakeholders to ensure we implement marketing and automation best practices

    Platform management:
    • Email & SMS deliverability management and maintenance
    • Spam and privacy compliance
    • Support with platform software updates and business system health reviews
    • Manage user account creation and deletion requests

    Who We're Looking For
    • Great attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production.
    • Has extensive experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys.
    • Experienced and confident in SFMC or Braze (or another omni-channel platform) where you have been the go-to for anything technical.
    • Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc
    • Proven experience with all Marketing Cloud Studios, incl. Email Studio, Automation Studio, Journey Builder, Contact Builder, MobileStudio & WebStudio.
    • Proficiency in AMPscript, SQL, data architecture and data management is essential (Marketing Cloud Consultant and Developer Certification is highly desirable).
    • Experienced in CRM integrations and implementation projects for Salesforce Marketing Cloud, e.g. integration between Marketing Cloud and Sales Cloud.
    • Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues
    • Someone who is confident managing multiple priorities and effective at communicating out to stakeholders to manage expectations.
    • Forward thinking mindset – always thinking of the bigger picture and factoring in how decisions made today will impact longer term ways of working.
    • Willing to question or challenge when you can see a better way of doing things Always looking to continuously improve
    • Has a desire and willingness to help others - will happily share any knowledge and learnings within the marketing team and cross-functionally.
    • Passionate about all things martech; a willingness to learn and embrace new challenges.
    • Work productively in a fast paced and agile environment
    • Wants to work in a super engaged team that is committed to doing great work, without taking themselves too seriously
    Seniority level
    • Seniority levelMid-Senior level
    Employment type
    • Employment typeFull-time
    Job function
    • Job functionInformation Technology
    • IndustriesTechnology, Information and Media

Referrals increase your chances of interviewing at REA Group by 2x

Sign in to set job alerts for "Marketing Automation Specialist" roles.

Brisbane, Queensland, Australia 1 week ago

Brisbane, Queensland, Australia 1 month ago

Brisbane, Queensland, Australia 4 weeks ago

Brisbane, Queensland, Australia 1 week ago

Brisbane, Queensland, Australia A$120,000.00-A$125,000.00 1 week ago

Brisbane, Queensland, Australia 16 hours ago

Herston, Queensland, Australia 1 week ago

Digital Marketing & Communication Specialist

Willawong, Queensland, Australia 2 weeks ago

Brisbane, Queensland, Australia 6 days ago

Marketing Automation Manager (Salesforce Marketing Cloud)

Fortitude Valley, Queensland, Australia 1 day ago

Brisbane, Queensland, Australia 3 weeks ago

Brisbane City, Queensland, Australia 1 week ago

Brisbane, Queensland, Australia 1 week ago

Brisbane, Queensland, Australia 1 day ago

Brisbane, Queensland, Australia A$90,000.00-A$95,000.00 5 days ago

Brisbane, Queensland, Australia A$80,000.00-A$100,000.00 3 weeks ago

Technical Lead (Marketing Automation and CRM) - South Bank, QLD

Brisbane, Queensland, Australia 1 week ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Brisbane, Queensland, Australia Adecco Full time

    Join to apply for the Marketing Automation Specialist role at Adecco3 days ago Be among the first 25 applicantsJoin to apply for the Marketing Automation Specialist role at AdeccoGet AI-powered advice on this job and more exclusive features.Power up your marketing skills in a role that blends strategy, creativity, and data-driven decision-making.Drive lead...


  • Brisbane, Queensland, Australia Adecco Full time

    Join to apply for the Marketing Automation Specialist role at Adecco3 days ago Be among the first 25 applicantsJoin to apply for the Marketing Automation Specialist role at AdeccoGet AI-powered advice on this job and more exclusive features.Power up your marketing skills in a role that blends strategy, creativity, and data-driven decision-making.Drive lead...


  • Brisbane, Queensland, Australia beBeeMarketing Full time

    Job Title:Marketing Automation SpecialistRole Description:We're seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing operations group, you will be responsible for implementing and maintaining our marketing automation platform.Key Responsibilities:Develop and execute targeted email campaigns to drive...


  • Brisbane, Queensland, Australia REA Group Full time

    REA Group Fortitude Valley, Queensland, AustraliaJoin or sign in to find your next jobJoin to apply for the Marketing Automation Specialist (Braze) role at REA GroupREA Group Fortitude Valley, Queensland, Australia2 days ago Be among the first 25 applicantsJoin to apply for the Marketing Automation Specialist (Braze) role at REA GroupGet AI-powered advice on...


  • Brisbane, Queensland, Australia Endeavour Foundation Full time

    Lifecycle Marketing Specialist - HubSpotJoin to apply for the Lifecycle Marketing Specialist - HubSpot role at Endeavour FoundationLifecycle Marketing Specialist - HubSpot1 day ago Be among the first 25 applicantsJoin to apply for the Lifecycle Marketing Specialist - HubSpot role at Endeavour FoundationMake possibility a reality.At Endeavour Foundation,...


  • Brisbane, Queensland, Australia Endeavour Foundation Full time

    Lifecycle Marketing Specialist - HubSpotJoin to apply for the Lifecycle Marketing Specialist - HubSpot role at Endeavour FoundationLifecycle Marketing Specialist - HubSpot1 day ago Be among the first 25 applicantsJoin to apply for the Lifecycle Marketing Specialist - HubSpot role at Endeavour FoundationMake possibility a reality.At Endeavour Foundation,...


  • Brisbane, Queensland, Australia beBeeMarketing Full time

    Are you a marketing automation specialist looking for a challenging opportunity?This part-time position offers the chance to shape our marketing technology stack and support student growth and success.About the RoleThe ideal candidate will have at least 3 years of experience working with HubSpot and a passion for automation and journey optimization,...


  • Brisbane, Queensland, Australia REA Group Full time

    Melbourne or Brisbane b ased Experience Hybrid working arrangements in a flexible environme nt 12 month fixed-term contract We're REA REA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we...


  • Brisbane, Queensland, Australia beBeeAutomation Full time $85,000 - $105,000

    CRM Marketing SpecialistThe CRM marketing specialist role at a leading Registered Training Organisation involves the implementation of marketing automation workflows to support student enrollment and journey optimisation.Key ResponsibilitiesManage and optimize HubSpot CRM automations and journeys for seamless prospective student experiencesReview and...


  • Brisbane, Queensland, Australia Buscojobs Full time

    Experience Hybrid working arrangements in a flexible environme ntWe're REAREA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.With bold and ambitious goals, we are changing the way the world experiences property. No...