Assistant Brand Manager

4 weeks ago

Sydney, New South Wales, Australia Lion Full time
Assistant Brand Manager for Guinness or Kirin Ichiban

Be part of a winning team | Voted Supplier of the Year by the Drinks Association and Marketing Team of the Year B&T Awards

Sydney CBD location | Flexi work options | People focus on company

Lion Marketing

At Lion, we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team shapes the identity and drives the success of our brand portfolio. We focus on passion, energy, and teamwork to serve uplifting moments to our consumers and be at the heart of good times.

Your day in the life of the Lion team

Due to an internal promotion, we are recruiting two experienced Assistant Brand Managers for Guinness and Kirin Ichiban. Based in Sydney, you will be part of the Craft and Premium Brand Marketing team and live a career less ordinary.

Reporting to the Senior Brand Manager for Premium International, you will support the execution of these iconic global brands through brand campaigns, innovation projects, digital and content communications, and customer activations.

This is a great opportunity for a marketing professional to join Lion, the 2025 Supplier of the Year, and a recently certified B Corp.

Key responsibilities include:
  1. Executing brand projects and tactical initiatives to unlock growth
  2. Coordinating and fulfilling admin and brand specification requirements (e.g., image libraries, product information sheets)
  3. Reporting on performance and commercial metrics
  4. Supporting internal communication with timely and quality brand information
  5. Executing large-scale campaigns, experiential, and partnership programs
  6. Managing our digital channels to keep our online platforms engaging and on-brand
To be successful, you will bring:
  1. Ideally tertiary education in Marketing or Business Administration
  2. Proven experience in managing marketing campaigns
  3. Strong stakeholder management skills
  4. Data and digital literacy with learning agility
  5. Experience in Brand Marketing and Brand Management within FMCG, preferably in food and beverage
  6. Ability to contribute strategically and think innovatively
Apply now for a career less ordinary

Join us in building the next chapter of Lion's proud legacy by embracing a challenger mindset — curious, courageous, and acting with conviction. We offer growth and development opportunities where you can unleash your potential and be part of something extraordinary.

As a certified B Corp, we care about people, planet, and purpose — not just profit. We are committed to diversity, equity, and inclusion, celebrating the unique perspectives that help us grow and innovate. We embrace difference and cultivate belonging through initiatives like our Reconciliation journey, gender pay equity, and progressive people policies.

If you need specific support or accessibility adjustments during the recruitment process, contact us at We are dedicated to ensuring a fair process for First Nations people, individuals with disabilities, neurodivergent persons, and those who identify as transgender or gender diverse.

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