Chief Marketing Officer

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Are you a visionary marketing leader with a deep passion for unlocking business growth and a relentless drive for measurable outcomes? Do you see beyond campaigns to the core of market expansion, brand leadership, and profitability?

We're seeking an exceptional Chief Marketing Officer (CMO) to lead and build our entire marketing ecosystem. This is a pivotal executive role, not focused on mere creative execution or a jack of all master of none, but on discovering, planning, implementing, and managing strategies that will fundamentally grow our business and expand our sales. You will be instrumental in driving our brands' presence and sales, both vertically (product depth) and horizontally (customer breadth, including finding new industries and opportunities), through our vital retailer network.

As a leading Australian wholesaler of premium outdoor, and hunting equipment, we're committed to achieving unparalleled market leadership. You will work closely with the CEO and our executive management team to fulfil the company's vision and goals, directly impacting profitability. This is a role for a true strategic thinker, an "eagle" who can soar above the noise, identify opportunities, and execute with precision.

We're looking for that top-tier "number two" from a larger organisation who wants to be "the number one" – someone who craves the freedom to implement bold strategies not possible in a more corporate environment, and who is ready to make a significant name for themselves. We offer the unique opportunity to prove yourself, grow as a leader, and directly shape the future of a dynamic, mid-sized company on the way to the top.

If you are passionate about planning, thinking outside the box, and leveraging your talents combined with cutting-edge AI and software to create a better business for our brands, our customers, and our company, we want to hear from you. We need someone who can implement strategy, see it through to results, and then rigorously analyse those results to make the best data-driven decisions for continuous improvement, pushing us beyond the reach of our competitors.

What you'll bring:

Strategic Vision & Growth Mindset: A proven ability to conceive and execute holistic marketing strategies that drive significant business growth and sales expansion across existing and new markets (vertical and horizontal).

Outcomes-Driven Leadership: A relentless focus on measurable results and profitability, demonstrating a track record of achieving ambitious business objectives rather than just delivering creative outputs.

Brand Stewardship & Management: Expertise in managing and elevating the brands we distribute, ensuring their market success, reputation, and exposure.

Strategic Implementation & Team Management: Proven ability to translate high-level strategy into actionable plans, oversee their implementation, develop automated processes and lead a high-performing team of marketing experts (including graphic designers, social media managers, content creators, admin staff, and customer service).

Data-Driven Decision-Making: A passion for analysing performance metrics, working closely with data analysts and utilising dashboards to derive insights, and driving continuous improvement through a rigorous plan-do-check-adjust framework.

AI & Innovation: A talent for combining strategic thinking with the power of AI, automation and leading-edge software, using imagination to innovate and create competitive advantage.

Executive & Cross-functional Collaboration: Exceptional ability to work closely with sales and marketing teams, our suppliers and customers, operations managers, and the CEO to align strategies, foster cross-functional synergy, and collectively fulfil the company's vision and control profitability.

Industry Passion: A genuine passion for and knowledge of fishing, hunting, and the broader outdoor lifestyle is highly regarded, enabling authentic connection with our market is preferred but not essential.

What we offer:

A Chief Marketing Officer role with end-to-end strategic ownership, directly influencing the company's trajectory and profitability.

The opportunity to lead and shape a modern, AI-powered marketing system, pushing boundaries and challenging the status quo.

A collaborative and supportive executive environment where your strategic vision and analytical prowess will be highly valued.

The freedom to implement innovative strategies and make a significant impact in a mid-sized, growing company and be part of the journey of success.

Competitive salary,superannuation and possibly bonuses based on experience and performace.

Qualifications:

Bachelor's Degree in Marketing, Business Administration, MBA or a related field is required.

Extensive experience with CRM's or ERP's (e.g., Salesforce, HubSpot, SAP, NetSuite or similar) and marketing and business automation platforms is essential.

Experience with Digital Asset Management (DAM) systems and data sharing/analytics platforms is highly advantageous and the Microsoft 365 environment.

Skills & Experience:

Minimum of 10+ years' progressive experience in marketing roles, with at least 3-5 years at a senior management or Head of Marketing level, preferably within wholesale distribution, manufacturing, retail/online or a related B2B/B2C industry.

Proven track record of successfully developing and executing comprehensive marketing strategies that have driven significant business growth, market expansion (vertical and horizontal), and profitability.

Demonstrable expertise in D2C brand building, B2B lead generation, and B2B2C channel enablement.

Strong experience in brand management, including managing and growing third-party brands within a distribution model.

Deep understanding and practical experience with digital marketing channels (SEO, PPC, social media, email, content, influencer marketing) and their strategic application.

Proven ability to strategically integrate and leverage Artificial Intelligence (AI) tools and marketing technology stacks for optimisation, personalisation, and efficiency.

Exceptional leadership, team management, and mentorship skills, with a proven ability to inspire and develop high-performing marketing professionals.

Superior analytical and problem-solving abilities, with a relentless focus on data-driven decision-making and continuous improvement.

If you are a strategic leader who thrives on turning vision into tangible results and is driven by the challenge of continuous improvement to outpace the competition, apply today by submitting your application and a short cover letter outlining your "Why" for applying for the role.

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Your application will include the following questions:Which of the following statements best describes your right to work in Australia? What's your expected annual base salary? How much notice are you required to give your current employer? Have you completed a qualification in marketing? How many years' experience do you have in a marketing role? Have you completed a qualification in business?

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