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Digital Marketing Manager

4 weeks ago

Melbourne, Victoria, Australia MARS Recruitment Full time

This range is provided by MARS Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$130,000.00/yr - A$140,000.00/yr

Direct message the job poster from MARS Recruitment

17+ years recruitment experience, specialist recruiter in Marketing, Comms, Digital & Sales.

Our client is a market leader in Hearing Healthcare. This prestigious brand has received global attention due to their cutting-edge technology and personal approach to business. Their products are award winning and innovative, and they have a network of 1000+ retail stores globally.

Key Requirements:

  • Develop and deliver digital marketing strategies, taking a customer centric and data driven approach.
  • Drive lead generation efforts and optimise campaigns to meet targets.
  • Develop personalised digital customer journeys for improved conversion.
  • Partner with local media and creative agencies to optimise campaigns and enhance performance across digital channels.
  • Build relationships with global digital marketing community and leverage best practice.
  • Deliver digital lead growth and brand awareness.
  • Identify and develop new digital channels to test for lead generation.
  • Forecast investment and KPI delivery to meet business requirement for leads, working with suppliers to continually optimise leads and ROI.
  • Deliver reporting on digital performance and continuously measure performance and identify opportunities for optimisation.

Experience and Skills:

  • Degree qualified in Marketing, Business, or equivalent.
  • 5+ years' experience in Digital Marketing.
  • Strong knowledge or owned and paid digital marketing channels.
  • Experience with digital segmentation, targeting, testing and optimisation tools.
  • Familiar with analytics, brand-safety tools, tracking and attribution, reporting tools.
  • Experience in digital media, creative and SEO agency management.
  • Knowledge of Adobe Analytics, Target and Audience advantageous.
  • Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Advertising

Industries: Hospitals and Health Care and Retail

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