Digital Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited Full time

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Digital Marketing Manager

Department: AR Digital Marketing

Division: Australia Retail

Location: Melbourne

About Us

At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

As a Digital Marketing Manager working in the Home Loans Advertising team you'll play a key role in managing full-funnel digital media, developing creative fit for channel and bringing campaigns to market. This role is responsible for managing and optimising digital components of integrated marketing campaigns. You'll work with media and creative agencies, marketing teams, product and business stakeholders to deliver campaigns which help us to meet sales objectives.

Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.

Role Type: 12 Month Fixed Term, Full Time (40 hrs/week)

What will your day look like?

As a Digital Marketing Manager, you are accountable for:

  1. Collaboratively develop, brief and optimise media and creative for best-in-class execution across digital channels.
  2. Manage campaign digital asset production to support campaign delivery.
  3. Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets.
  4. Collaborating with the PSE, Brand & Advertising, and Strategy & Propositions teams to ensure marketing campaigns have maximum impact on acquisition.
  5. Project managing the PSE team deliverables to create integrated messaging on anz.com, personalisation and customer journeys.
  6. Customer experience that is data driven and personalised, leveraging unified customer data across all interactions to allow for purposeful initiatives.
What will you bring?

To grow and be successful in this role, you will ideally bring the following:

  1. Extensive experience in digital marketing preferably with Finance or service industry experience.
  2. Deep knowledge of how to use digital channels and platforms to maximise overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.
  3. Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production.
  4. Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.
  5. Strong stakeholder management and influencing skills.
  6. Commercially savvy with strong results focus.
  7. Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives.

You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.

So why join us?

From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.

We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.

At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods.

To find out more about working at ANZ, visit https://www.anz.com.au/careers. You can apply for this role by visiting ANZ Careers and searching for reference number 89656.

Job Posting End Date
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