Digital and Social Lead

What's the role? Digital & Social Lead at News Corp Australia. Medium Rare is Australia's leading content agency. We work with some of the country's most recognisable brands and member organisations to create award-winning content and campaigns across print, digital, social, audio, events, and out-of-home channels. Our clients include Coles, Qantas, CommBank, American Express, Chartered Accountants Australia & New Zealand, Australian Institute of Company Directors, and many more.

We are looking for a performance-driven Digital & Social Lead to cover a 12-month maternity leave. You'll create, manage, and publish multi-channel digital and social content for business and finance brands. You will be responsible for amplifying existing content and producing engaging, insightful social and audio content that connects with the audience.

• Content planning, scheduling, publishing and reporting
• Uploading digital content into the CMS
• Managing, briefing and project managing long-form immersive digital content
• Creating compelling audio editions/versions of digital content
• Socialising digital content across social media platforms (LinkedIn, Instagram and Facebook are priority)
• Collaborating with designers on social tiles and animated videos, providing content/copy direction in addition to references, scripts and storyboards
• Occasional interviewing of talent on the set of photoshoots, creating trend-inspired original social-first content that's edu-taining and insightful
• Monthly/quarterly/six-monthly/yearly performance reporting, providing expert analysis and recommendations to support the data and next month's output
• Weekly reporting for advertising partners' social, digital and EDM performance
• Championing digital, social and audio knowledge internally and externally; being the point of excellence and confident expert in these channels
• Proactively ensuring you're up-to-date with the latest channel updates and best practices
• Optimising digital and magazine content to rank in search and AI
• Producing weekly EDMs, based on editorial recommendations

• You will have 7+ years' on-the-job experience in digital and social
• You will have worked previously in a senior digital and/or social role for a client, agency or publisher
• You live and breathe digital and social platforms and performance, recognising the nuances of search vs social and understanding how and why your audience consumes content on different platforms
• You understand the changing nature of SEO and AEO and the need to upskill and pivot at the right time
• You'll have an innate understanding of the sweet spot between content the audience wants to consume, and what the client's business objectives are
• You can think both creatively and analytically, and have a clear understanding of content KPIs and measuring success on digital and social
• You take pride in your ability to take one piece of content and come up with multiple ways to 'sell it' on different platforms that will engage audiences in different ways
• You're just as comfortable creating content (e.g. interviewing talent or shooting a low-fi video on your phone) as you are briefing video or audio editors to get the desired result
• You can not only report on performance data, but translate the results into digestible insights that help inform your approach
• You'll have experience managing and curating an always-on content calendar for social channels
• You're proficient in Google and Adobe Analytics, search optimisation tools such as SEMrush, as well as social platforms LinkedIn, Facebook, and TikTok and social management and listening tools such as Hootsuite

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Medium Rare is Australia's leading content and owned media agency. We work with some of the country's most recognisable brands, including Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand, to create award-winning content and campaigns across print, out-of-home, digital and social channels.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).

Apply now or for more information on careers at News Corp Australia visit

We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know. For more information regarding DEI at News Corp Australia please visit under the DEI section.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Design, Art/Creative, and Information Technology
• Industries: Media Production