Qualitative Lead

Is taking a human centred approach to insights your superpower? Join our strategic qualitative team in bringing the personal perspective to Sydney's top organisations. TRA is an insights agency based in New Zealand, Sydney, and Melbourne. We are a diverse group of thinkers, intent on solving the complex and challenging problems our clients are facing. We combine our understanding of human behaviour with intelligent data capability to navigate uncertainty and answer the big questions. TRA offers the excitement of being part of a fast growing start-up innovating the research market, while supported by the largest independent and multi-AFR and ESOMAR award winning research agency.

ABOUT THE ROLE

We are looking for a qualitative superstar to join our team and help solve problems for Sydney's top businesses. You will use your creativity to answer clients' needs and enable growth through your qualitative research skills. This is your chance to think outside the box and create solutions that will make a real impact.

As a senior member of the qualitative team, you will use your coaching and development skills to lead and develop effective project teams, ensuring great outcomes are delivered and junior team members are mentored and developed. You will work alongside passionate, experienced and strategic teammates who will help you stretch your craft and client skills.

You hold a university degree in your area of expertise. With 6+ years of experience in a similar role within an agency, commercial environment, or freelancing, you have honed your skills in qualitative research. You have refined expertise in research, marketing, psychology or social science fields. You have excellent knowledge of insights across a range of project areas, including brand and communication development and testing, innovation and NPD. You have a track record of leading projects with impact and solid analytical abilities. You have knowledge, or the desire to learn, in the area of Culture Analysis and/or Behaviour Change. You are not afraid to think outside the box and use your creativity to solve complex challenges for clients. You excel at collaborating with your team, mentoring others, and guiding clients to success.

Join an award-winning agency that values innovation and transformative thinking. TRA has been named Research Agency of the Year, AU/NZ, B&T Awards 2024. TRA has also been awarded AFR BOSS Most Innovative Company, Professional Services (2024), Gold for Campaign Asia-Pacific Market Research Agency of the Year and Silver for Independent Agency of the Year, in Australia and New Zealand in 2023, and other recognitions.

Do the best work of your life, alongside some of the greatest thinkers you'll encounter in your career and be part of the formative TRA Sydney team as we establish and grow our footprint. Our senior leaders will be working hands on alongside you, with opportunities to learn, grow and develop while doing valuable work.

A commitment to focused learning, with time set aside each week for TRA Academy, means you will continually expand your knowledge, skills, and thinking. Combined with outstanding on-the-job learning experiences, you will have support to take your career to the next level.

You'll be working in a dynamic, new co-sharing office space at The Commons in Surry Hills—inspired and connected into creative, strategic people and businesses. We are a curious, creative, and multi-disciplinary team committed to delivering amazing work built on values of collaboration, creativity, and clarity.

You'll be given a voice to shape the direction and thinking of TRA and how the wider world uses human understanding to create better outcomes for all. We have regular social events, some flexibility to work from home, and a competitive salary package to underpin the experience

We welcome applications from people of all backgrounds. We know from research that women or non-binary applicants don't always apply for roles they don't feel 100% qualified for, so we encourage anyone who is interested to get in touch. Focus on the bullets that match your experience, not the ones that don't. Our job posting is the starting point for a conversation, and we're always excited to hear from people who are interested in working with us.

If you're curious, apply now We'd love to hear from you.