Senior Manager, Marketing Analytics

2 weeks ago

Sydney, New South Wales, Australia TPG Telecom Full time $90,000 - $120,000 per year
Your opportunity:Responsibilities:
  • Embed the Group-wide Marketing and Consumer Growth Strategy.
  • Build and lead the centralised marketing analytics and effectiveness function; guide, support and lead a team of marketing analytics expert.
  • Deliver and advise optimised Marketing investment recommendations across areas including budget-mix, investment mix, brand portfolio optimisation, and strategic decision making.
  • Evaluate brand and category performance from disparate sources including internal KPI measurement frameworks, external partner data, and other systems and source of information.
  • Own and lead the development and optimisation of a consolidated set of next-generation econometric effectiveness models (Market-Mix Models) delivering measurable portfolio growth.
  • Advisory on Marketing investment, strategic planning, analytics, and portfolio optimisation.
What you'll bring:
  • Proven experience in a senior marketing analytics role, demonstrating successful development and execution of marketing growth strategies.
  • Strong leadership and team management skills.
  • In-depth knowledge of full marketing mix and channels, both traditional and digital.
  • A curious and analytical mindset with the ability to make the complex simple, and a constant striving for improvement.
  • Excellent communication and negotiation skills across all levels of the organisation.
  • Ability to thrive in a fast-paced, dynamic environment.
What's in it for you?
  • Flexible hybrid way of working (from home and office)
  • 'Stay Connected Mobile' - Access to a free mobile plan
  • 'Stay Connected NBN' - Access to a free NBN 100 plan
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts

TPG Telecom

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