Social Media Coordinator

Overview

Reporting to the Social Media Manager, the Social Media Coordinator will focus on growing and engaging our digital audiences across social media platforms. This position is based in VIC only. This role is responsible for creating, scheduling, and publishing content (paid and organic), engaging with customers, monitoring trends, and analysing performance metrics to optimise engagement and performance.

Company Description

At JB Hi-Fi, we're more than just one of Australia's largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.

We offer unbeatable value, world-class brands and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business. JB Hi-Fi is the perfect place to power your career, and we're excited to hear from you. Why join JB Hi-Fi?

Responsibilities

• Build, execute, monitor, optimise, report on and measure paid social media campaigns based on creative briefs from internal and external stakeholders
  
• Coordinate content calendar across channels, including prioritisation and negotiation with internal stakeholders
  
• Ability to develop creative assets from a brief as well as edit existing creative assets, video content creation a bonus
  
• Leverage data and analytics to identify emerging trends, and adapt content and campaign strategies, and produce reports for internal stakeholders and teams
  
• Implement platform-specific strategies across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms to increase brand awareness, drive traffic to our website, and generate leads
  
• Produce copy for product, promotion and competition posts and campaigns, in the JB tone of voice
  
• Publish, amplify, and optimise content to drive engagement, reach and website visits
  
• Manage community interactions, respond to comments and messages, and escalate feedback to relevant stakeholders as needed
  
• Coordinate process to identify and respond to social media crises including; monitoring, responding, risk mitigation, post-event reporting and stakeholder escalation/engagement
  
• Use audience insights and analytics to inform content direction and targeting strategies
  
• Monitor trends, platform updates, and competitor activity to stay ahead of the curve
  
• Work collaboratively within the Social Media and Content team, and key stakeholders to ensure the alignment of all content and campaigns with the business' content strategy
  

Qualifications

• Strong proficiency with Meta Business Suite and TikTok
  
• At least 3 years of experience in a social media role
  
• Experience managing multiple large budgets and campaigns
  
• Strong understanding of social media channels and content types as well as scheduling tools
  
• Excellent copywriting and verbal skills
  
• Proficiency with the Adobe Creative Suite and other graphic design and video editing programs
  
• An understanding of consumer trends and audience behaviour in social media
  
• Tertiary qualification in Communications or Marketing (desirable)
  
• Previous agency or retail experience (desirable)
  
• Keen interest in tech and pop culture (desirable)
  

Additional Information

If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you – please don't hesitate to apply

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail

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