Senior Product Manager

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Job Description

We're seeking a Martech Product Owner with expertise in Adobe Campaign, Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC) to join our growing Digital Marketing team. This role is pivotal in driving the strategic use of marketing technology to deliver personalized, data-driven customer experiences across channels.

Job Description

We're seeking a Martech Product Owner with expertise in Adobe Campaign, Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC) to join our growing Digital Marketing team. This role is pivotal in driving the strategic use of marketing technology to deliver personalized, data-driven customer experiences across channels.

As a bridge between business stakeholders and technical teams, you will steer the Martech product roadmap, prioritize epics and features, and ensure the successful delivery of marketing automation capabilities that align with business goals.

Key Responsibilities

• Act a Martech Product Owner, managing the product backlog and roadmap for Adobe Campaign and AJO initiatives.
• Collaborate with marketing, data, and technology teams to define and deliver customer journey initiatives.
• Translate business requirements into user stories and technical specifications.
• Lead sprint planning, backlog grooming, and stakeholder demos in an Agile environment.
• Ensure platform capabilities are fully leveraged to support segmentation, targeting, personalization, and reporting.
• Monitor and optimize campaign performance and platform usage.
• Stay current with Martech trends and Adobe platform updates to drive innovation.
  
  

Required Skills & Experience

• Proven experience as a Product Owner or Martech Consultant in a complex, data-driven environment.
• Hands-on experience with Adobe Campaign (Classic or Standard), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC).
• Strong understanding of customer data platforms (CDPs), segmentation, and omnichannel marketing.
• Experience working in Agile/Scrum teams with tools like JIRA, Confluence, Rally or Azure DevOps.
• Excellent communication and stakeholder management skills.
• Ability to translate business needs into technical requirements and vice versa.
  
  

Desirable Qualifications

• Experience in Financial Services or highly regulated industries.
• Familiarity with other Adobe Experience Cloud products (e.g. Adobe Analytics, AEP, Workfront) and PEGA.
• Certification in Agile methodologies (e.g, CSPO, SAFe PO/PM)
  
  

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionProduct Management and Marketing
• IndustriesBusiness Consulting and Services

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